DoubleClick Signs Fox Broadcasting Company for Online Ad Management

DoubleClick Signs Fox Broadcasting Company for Online Ad Management

NEW YORK, Jan. 4 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), the leading provider of marketing solutions for advertisers, direct marketers and web publishers, today announced it has signed the online arm of Fox Broadcasting Company as a DART for Publishers (DFP) and DART Motif(SM) client. FOX.com joins the ranks of other leading media clients of DoubleClick, including MTV Networks and CBS Sportsline.com, among others.

DoubleClick's DFP solution will help FOX.com, which includes properties such as 24, The OC, The Simpsons and Arrested Development, efficiently manage, serve and report on online ads to monetize its content and increase revenues. FOX will also leverage DoubleClick's DART Motif for rich media promotions on its websites as well as to offer an in-house rich media creation, delivery and reporting service to its advertisers.

"The leading Web properties choose DoubleClick's ad management solution for its scalability, reliability and world-class account service," said Doug Knopper, Senior Vice President, Ad Management, DoubleClick. "In addition, more publishers like FOX.com are turning to DoubleClick's rich media solution to help their advertisers or their own in-house designers implement more efficient campaigns with customized levels of service and centralized reporting."

DFP and DART Motif are part of DoubleClick's DART ad management suite which, along with DART for Advertisers, DART Enterprise ad serving software and the MediaVisor media planning tool, provides comprehensive marketing solutions for approximately 1,000 clients worldwide.

To learn more about DART for Publishers or DART Motif, please visit http://www.doubleclick.net/ .

About DoubleClick Inc.

DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

Contact:
Jenny Connorton
DoubleClick Inc.
212.381.5183
jconnorton@doubleclick.net


Source: DoubleClick Inc.

CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183, or
jconnorton@doubleclick.net

Web site: http://www.doubleclick.com/


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