Artificial Life, Inc. Expands into Europe, Hires Second Senior European Manager and Assigns European Resellers

Artificial Life, Inc. Expands into Europe, Hires Second Senior European Manager and Assigns European Resellers

HONG KONG, Jan. 4 /Xinhua-PRNewswire-FirstCall/ -- Hong Kong based Artificial Life, Inc. a leading provider of award winning mobile technology and applications today announced that it is now launching its expansion into the European markets.

The Company announced that it has hired Mr. Klaus Kater as its new COO Europe to handle all technical aspects of the European operations jointly with UK based director Michael Rowan, who is responsible for the European business development. Mr. Kater will manage the European product roll out and some major accounts in Europe and will be responsible to build up the technical support infrastructure for clients in Europe.

Mr. Klaus Kater used to be the CTO of Artificial Life, Inc. between 1999 and 2001. He is a recognized expert in artificial intelligence and one of the key designers and architects of Artificial Life's core Smart Engine(TM) technology. He rejoins the company after having run his own company in Germany during the last two years.

The Company also announced that is has assigned Swiss based RVB corp (see http://www.rvb.com/ ) and Belgium based ThinkBusiness (see http://www.thinkbusiness.be/ ) as first European resellers of its V-Girl product series and its mobile product lines.

"This is an important step for us. The interest in our V-Girl and other mobile products from the European operators is very strong. Hence our plans now to expand into Europe and to build up our customer support infrastructure in Europe after we have successfully launched our products in Asia. With the help of the teams of RVB and ThinkBusiness we are targeting especially Switzerland, Germany, Belgium, Holland, UK, Italy, Spain and France in this first phase of our European expansion," said Eberhard Schoeneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. ( http://www.artificial-life.com/ ) is a public US corporation headquartered in Hong Kong and a leading global provider of award winning mobile computing technology, content and applications. See also: http://www.v-girl.com/ and http://www.botme.com/ .

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Artificial Life, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the "Risk Factors" described in the Company's Annual Report or Forms 10-K, 10-K(SB) or 10-Q(SB) for the recent fiscal years. All information set forth in this press release is as of January 4, 2005 and Artificial Life, Inc. undertakes no duty to update this information unless required by law.

Contact:

E. Schoeneburg, CEO,
Artificial Life, Inc.
Tel: +852-3102-2800
Email: es@artificial-life.com

Web Sites: http://www.artificial-life.com
http://www.v-girl.com


Source: Artificial Life, Inc.

CONTACT: E. Schoeneburg of Artificial Life, +852-3102-2800, or
es@artificial-life.com


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