Companies Solve Web Dilemma With Pure Contemporary Product Guide

Companies Solve Web Dilemma With Pure Contemporary Product Guide

-- Product Guide is Doubling as Selling Tool to Consumers As Well As Dealers

EAST AMHERST, N.Y., Jan. 5 /PRNewswire/ -- Pure Contemporary (http://www.purecontemporary.com/), an online magazine dedicated to residential contemporary design and furnishings, shared details of recent customer wins since the magazine's October launch.

In this two-month timeframe, the site has won more than a dozen of the leading furniture, kitchen, bath and electronics manufacturers - and another dozen small manufacturers. "The large company wins were not surprising," said Diane Burley, President of Pure Contemporary. "We anticipated the market leaders wanting to have their products represented in our searchable Product Guide. What stunned us was the number of small manufacturers that jumped on board - specifically so they could create an easy to manage Internet presence."

Joe Short, President of Linrene Furniture Inc., knew that his company needed to have a web presence - and a web strategy - but couldn't spare the resources, and didn't have the expertise on staff to make it happen. When he saw how easy it would be for a sales rep in the field to go to the Pure Contemporary site and simply pull down the Linrene brand from the menu to reveal its products, he knew that Pure Contemporary was the solution he was looking for.

"We had agonized for months about having a website. We knew we needed one but we didn't have anyone on staff to put it together. Then Pure Contemporary came along with its Product Guide - and it was exactly what we needed," says Short.

The Product Guide allows a reader - even a retailer - to search by brand or by category. A search by brand literally produces a manufacturer's catalog - complete with pictures, product specifications descriptions, and instructions on where to find.

"We have placed more than 30 of our products on the Product Guide. In less than 24 hours we had created our own web catalog," says Short. And within just hours of Linrene uploading their first images to the Product Guide, Pure Contemporary proved its value and effectiveness - Linrene had already made a significant sale.

"It's fantastic that our product is now accessible to thousands of customers and retailers across the country - much less to the entire world," says Short.

Pure Contemporary's Product Guide is enabling manufacturers of all sizes to make their merchandise accessible to a national customer base. "But, the Product Guide is also giving the smaller company an opportunity to create a large web presence," says Burley.

About Linrene:

This North Carolina upholstery manufacturer specializes in styles from transitional to modern, incorporating European-style upholstery.

About Pure Contemporary:

Pure Contemporary (http://www.purecontemporary.com/) is the premier online magazine for residential contemporary design. With bountiful images, interactive design tools, searchable product guide and interviews with the world's leading design visionaries, Pure Contemporary is the essential online resource for lovers of high-end, contemporary furnishings.

Note to editors: Trademarks and registered trademarks contained herein remain the property of their respective owners.


Source: Pure Contemporary

CONTACT: Jeanne Achille, Devon Group, +1-732-542-2000, ext. 11,
jeanne@devonpr.com, for Pure Contemporary

Web site: http://www.purecontemporary.com/


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