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International Entertainment News

Friday, December 10, 2004

Trading Cards Come to Life in Computers and Game Consoles

Trading Cards Come to Life in Computers and Game Consoles

NEW YORK, Dec. 10 /PRNewswire/ -- At a glance you could be forgiven for confusing Cardz with the trading cards that generations of sports fans have collected.

(Photo: http://www.newscom.com/cgi-bin/prnh/20041210/LAFRU4 )

Instead think of Cardz as what would happen if you could put your trading cards into your computer or game console, and watch them come to life in an innovative multimedia experience, including full screen video. Now Serious, the publishers of Cardz has unveiled a collection for soccer team Manchester United, (widely considered to be the world's most popular sports team).

Sixty licensed NBA CD Cardz are also currently available.

"Serious is proud to be pioneering the latest in technology-based sports merchandise with such historic leagues," commented David Brown, President of Serious. "Cardz are the perfect media for the modern fan who is plugged into today's digital entertainment."

The first six Manchester United DVD Cardz features players: Ruud Van Nistelrooy, Cristiano Ronaldo, Paul Scholes, Louis Saha, Ryan Giggs and team captain, Roy Keane. (suggested price: $4.99 each)

PlayStation 2 and Xbox compatible, as well as working in standard DVD players and drives, each DVD card is packed with 10 minutes of interactive video, trivia, strategy games, biographies and statistics. Further players, (including Wayne Rooney) will be released in 2005, making this collection a historic first for the estimated 71 million Manchester United fans worldwide, including 4.45 million in the United States.

NBA CD Cardz are Win/Mac compatible, playing in standard CD-ROM trays. Loaded with video highlights, statistics, trivia and desktop goodies, fans can collect 60 ball handlers, sharpshooters and shot blockers including; Allen Iverson, Kobe Bryant and Shaquille O'Neal. (suggested price: $9.99 for a three-pack)

All card collections are available online at http://www.serious.com/ in addition to collector cases and blank CD-R Business Cardz.

Headquartered in New York with offices in London and Singapore, Serious publishes CD & DVD Cardz and CD-R Business Cardz and recently won the CD-ROM/DVD-ROM category of LACP 2004 Spotlight Awards. In addition to current partners at the NFL, NBA, UEFA and Manchester United, Serious has produced Cardz for some of Hollywood's hottest titles, including The Lord of the Rings, Spider-Man and The Matrix - Reloaded. Serious Cardz are available at newsstands, Staples and online at www.serious.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041210/LAFRU4
PRN Photo Desk, photodesk@prnewswire.com
Source: Serious

CONTACT: Kathy Heslop, Director of Promotions of Serious USA, Inc.,
+1-212-696-5585, kathy@serioususa.com

Web site: http://www.serious.com/


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