Ruder Finn/Chicago Selected as Agency of Record by Transplace

Ruder Finn/Chicago Selected as Agency of Record by Transplace

Agency Further Strengthens Expertise in Supply Chain Arena

CHICAGO and PLANO, Texas, Dec. 13 /PRNewswire/ -- Ruder Finn, Inc., a leading global communications, counseling and services agency, today announced the recent addition of Transplace, Inc., a logistics technology and transportation management services provider, to its client portfolio.

The new account is indicative of the supply chain expertise Ruder Finn/Chicago has developed over the past seven years working with other industry leaders such as ARC Advisory Group, Exel, Logistics.com (now part of Manhattan Associates) and Provia Software.

"Ruder Finn/Chicago's experience and reputation in the supply chain industry, combined with their aggressive approach to providing results, were among the key factors that led us to bring the agency on board," said George Abernathy, executive vice president of sales and marketing for Transplace. "After working previously with Ruder Finn/Chicago, I am proud to once again retain the services of such a talented group."

Headquartered in Plano, Texas, and with more than 650 employees, Transplace selected Ruder Finn/Chicago to assist in strengthening the company's strategic messaging and market positioning. Other key elements of the program include national media relations, industry analyst relations, thought leadership and competitive intelligence activities. The account will be co-managed by Ruder Finn Senior Vice President John Howlett and Vice President Casy Jones, who is leading the strategic direction and execution of the program.

"While previously unknown to many, Transplace is a major player in the third-party logistics market," said Howard Solomon, executive vice president, U.S. regional operations for Ruder Finn. "Their operational execution has been tremendous, and the company is well-positioned to make a strong statement in their industry leveraging PR as a strategic vehicle. "

About Transplace

Transplace is a third-party logistics (3PL) provider offering manufacturers and retailers the optimal blend of logistics technology and transportation management services. From complete logistics management outsourcing to intelligent transportation management systems (TMS) to supply chain network planning and design to high-quality brokerage services, the company has proven its ability to deliver both rapid return on investment and consistent value to customers. The company is recognized among the elite 3PLs in North America by a customer base that includes many of the largest shippers in the world.

In 2004, Transplace has been recognized by both Inbound Logistics magazine and Logistics Management magazine as a Top 10 3PL, and by Global Logistics & Supply Chain Strategies magazine as one of its 100 Great Supply Chain Partners. Transplace also was recognized in 2004 by BP Solvay Polyethylene North America as "Logistics Provider of the Year", and by Sysco Food Services as "Transportation Provider of the Year."

About Ruder Finn, Inc.

Ruder Finn is a leading independent communications, counseling and services Agency with more than 55 years experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, Minneapolis New York, San Francisco, Washington D.C., London, Paris, Jerusalem and Tel Aviv. Asia Pacific offices include Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn had been named the #1 Ranking Large Agency for Overall Performance and Client Support by leading PR trade newsletter The Holmes Report and serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit http://www.ruderfinn.com/.

Contact:
Howard Solomon
Ruder Finn/Chicago
312-644-8600
solomonh@ruderfinn.com


Source: Ruder Finn, Inc.

CONTACT: Howard Solomon of Ruder Finn/Chicago, +1-312-644-8600,
solomonh@ruderfinn.com

Web site: http://www.ruderfinn.com/


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