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International Entertainment News

Wednesday, December 08, 2004

Lulu Turns Digital Pictures into Custom Photo Books

Lulu Turns Digital Pictures into Custom Photo Books

New Technology Gives Families and Friends an Easy and Affordable Way to Share Cherished Photos This Holiday Season

RALEIGH, N.C., Dec. 8 /PRNewswire/ -- Just in time for the holidays, Lulu.com ( http://www.lulu.com/ ), a leader in on-demand printing and publishing, makes it easy for digital camera owners to create their own personalized photo book. In a matter of minutes, consumers can upload their digital images and publish a glossy, full-color paperback photo book. Most albums cost less than $10.

Families are taking advantage of the technology to create photo albums of their weddings, vacations, and other important events. Publishing a photo book through Lulu is free and there is no minimum purchase. Current photo books on Lulu.com include "Coloring the Streets" ( http://www.lulu.com/content/72240 ), by photographer Nitsa, and "Manhattan Skylines" ( http://www.lulu.com/content/89661 ), by Gregory Carpenter. Both books offer a collection of photos taken in major metropolitan cities.

"These days just about everyone has a digital camera," explains Henry Hutton, Lulu director of operations. "The problem is you have all of these photos on your computer, and no one ever gets to see them. This is a great way to share your photos and preserve them for future generations. Are you going to have the same computer twenty years from now? No. Are you going to keep a book of family photos for twenty years? Of course! Many of our users are ordering extra copies to send to loved ones as gifts this holiday season."

Creating a photo book on Lulu is free. When you purchase a copy, the cost is $4.53 (the base cost) plus a fee based on the number of pages. Color printing costs $0.15 per page and black and white is only $0.02 a page. Photo book creators are free to add a royalty to the price of their album and sell it to others online through Lulu storefronts. Details on Lulu photobooks are available at http://www.lulu.com/static/photobook.php .

The Lulu marketplace contains over 16,000 books along with thousands of independently published images, songs, and calendars. Books and calendars purchased on Lulu are printed on demand.

About Lulu ( http://www.lulu.com/ ): Lulu provides independent publishers with free access to on-demand publishing tools for content, including books, e-books, music, images, calendars and more. Contact: pr@lulu.com


Source: Lulu

CONTACT: Britt Carter for Lulu, +1-919-313-4813, carterb@fleishman.com

Web site: http://www.lulu.com/
http://www.lulu.com/content/72240
http://www.lulu.com/content/89661
http://www.lulu.com/static/photobook.php


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