Former QVC Host, Jane Treacy Unites Loyal Fans By Extending Successful Breast Cancer Awareness Campaign Through the Holidays

Former QVC Host, Jane Treacy Unites Loyal Fans By Extending Successful Breast Cancer Awareness Campaign Through the Holidays

EXTON, Pa., Dec. 8 /PRNewswire/ -- Spirit of giving continues with former QVC host, Jane Treacy's restocking of the Sterling Legacy Hope bracelet that raises funds for breast cancer awareness. Due to its overwhelming popularity and its recent sellout in October, http://www.sterlinglegacy.com/ has replenished its inventory of the exquisite Italian handmade pink-enameled sterling bracelet and will continue to donate 100% of the bracelets' proceeds to http://www.breastcancer.org/.

Noted for her love of sterling jewelry design, Jane Treacy recently launched her online jewelry company, Sterling Legacy. Gearing up for the holidays, Sterling Legacy decided to focus on charitable causes close to Jane's heart. Its first mission was to support breast cancer education by raising funds and awareness for breastcancer.org, a Philadelphia-based non-profit founded by renowned oncologist Dr. Marissa Wiess. Through the October sellout-sale of her Sterling Legacy Hope Bracelet, Jane was able to not only raise needed funds for breast cancer education but also united loyal fans in the effort. Fans from all over the country worked together, one group of fans even bolstered the fundraising efforts to greater heights by motivating Jane to produce matching pink enameled earrings. The team effort created between fans and Jane has been the foundation of Sterling Legacy's business philosophy and propels its success this holiday season.

"When I left QVC last March, the support and encouragement I received from viewers astounded and motivated me. Communicating via message boards on http://www.janetreacy.com/ inspired me to create a company that listened to their design wants and community desires," said Jane Treacy. Sterling Legacy emerged as the answer and shares both Jane Treacy's family legacy as well as thousands of others. To date, Sterling Legacy offers exquisite jewelry that embodies customers' family traditions. With the holidays upon us, Sterling Legacy is pleased to feature heirloom jewelry pieces that convey the true spirit of the season.

Both http://www.sterlinglegacy.com/ and http://www.janetreacy.com/ enable Jane to receive valuable advice from her loyal fan base. The key element to Jane Treacy's business philosophy is simple, listen to your customers; they are the heartbeat of your business. Jane's business outreach rallies women to share their creativity and family traditions with others. Ultimately, Jane's role acts as a facilitator that helps articulate their passion which is reflected in her jewelry design, her online message boards and discussion topics, and through helpful online articles.

Jane and her husband Sean have been in the electronic retailing business for a combined 36 years and understand the most critical component is customer input. From Philadelphia to Los Angeles, Bangor to Miami, their customer base spreads throughout all walks of life. Getting to know the ins-and-outs of electronic retailing business, staying in-tune with the trends for each market area, and developing business projects that personalize customer desires is the source of their success.

According to KnowThis.com, a leading resource and online reference site for marketing professionals, good marketers are constantly gathering information about their customers in an effort to better serve them and, most importantly, to retain them as loyal customers. In recent years, a number of techniques have emerged that are designed to improve the relationship between the marketer and its current and potential customers; and utilize these relationships to not only build stronger ties with existing satisfied customers but also to use existing customers to help locate new customers. Similar to this philosophy, Sterling Legacy's marketing method takes it one step further and personalizes the marketer-customer relationship with a legacy approach that passes down customer inspired designs and traditions. Thus, the "legacy marketing model" continues to meet the needs of existing Sterling Legacy customers and expands the client base since it gives customers the opportunity to share the legacy with friends and families.


Source: Sterling Legacy

CONTACT: Leigh Ann Barnes, +1-610-308-4200, cell, for Sterling Legacy

Web site: http://www.breastcancer.org/

Web site: http://www.janetreacy.com/

Web site: http://www.sterlinglegacy.com/


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