adMarketplace Launches First Auction-Based Contextual Network to Focus on Graphical Ads

adMarketplace Launches First Auction-Based Contextual Network to Focus on Graphical Ads

adMarketplace Brings the Power of Branded Ads to Contextual Marketing

NEW YORK, Dec. 8 /PRNewswire/ -- adMarketplace, a division of Conducive Corporation, today announced the launch of the adMarketplace Network, the first auction-based advertising system for buyers and sellers of graphical online advertising. The network enhances contextual targeting with vibrant, interactive graphical ads, allowing advertisers to leverage the power of their brand to generate higher response.

With the launch of the adMarketplace Network, online publishers and advertisers can now benefit from the keyword system that has worked so well for the eBay community. For the past 18 months, the adMarketplace technology has powered eBay Keywords, an online tool for eBay merchants and sellers to promote their stores and items by search term on eBay. The service has grown quickly in popularity, and recently expanded internationally to power eBay Keywords Germany and eBay Keywords Canada.

"While there are other companies delivering contextual targeting solutions, most of them are using stale technology originally built for search engines. These solutions just don't translate well into other publishing content," said Jim Waltz, CEO. The end result: "It's sort of like putting yellowpage directory ads next to magazine content. We've taken a much different approach and built a system with the needs of content publishers and their consumers as our guide."

The adMarketplace Network differs from competitive offerings in the following ways:

* Transparent Auction-Based Bidding -- Advertisers control the
granularity of their targeting, from contextual keywords on-page to
more general content categories. The system is fully transparent,
displaying competitive bids, ads, and linking URLs. These "open
markets" give complete control to the advertiser and drive more
competitive bidding for the publisher.

* Ads Served One at a Time -- Ads are served on a rotational basis to
unique users in sequence, from highest rank to lowest, giving top
bidders the first shot at every user in their target audience across
the Network. By bidding higher, advertisers can control their ad's
exposure level and own the ad impression rather than sharing space with
their competitors, and publishers are ensured the highest value for
their real estate.

* Graphical Advertising -- A picture can say more than a thousand text
links. Advertisers can upload standard-sized colorful animated ads or
create one for free on the fly using adMarketplace's extensive and
easy-to-use template system.

* Real-Time Content Sensing Technology -- Every Web page is analyzed for
keywords and context in real-time, so even content as dynamic as
weblogs can be targeted with the right ad.

* Cost-Per-Click Pricing -- Advertisers only pay when users take action,
and the exclusivity of rotational positioning ensures the highest
click-through rates for top bidders.



Getting started with adMarketplace is simple. For publishers, adMarketplace works seamlessly with existing ad units and ad-serving systems, without getting in the way of an existing sales force. For advertisers, simply upload/create an ad, pick the targeted context, and name the price per click and budget. After the campaign begins, log in to monitor results and change anything at any time.

For more information on adMarketplace, including a free trial of the service, please visit http://www.admarketplace.net/.

About adMarketplace

adMarketplace is a unique auction-based advertising system that uses contextual targeting to deliver the most effective graphical ads matched in real-time to publisher content. Its executive team has helped build some of the Internet's largest and most successful companies such as DoubleClick with a proven track record of success in both traditional and online media. adMarketplace provides the technology behind eBay Keywords, eBay Keywords Germany and eBay Keywords Canada. A division of Conducive Corporation, adMarketplace is a privately held company with headquarters in New York City and offices in California and Germany.


Source: adMarketplace

CONTACT: Mike Manning, Connors Communications, +1-212-798-1418,
mike@connors.com, for adMarketplace

Web site: http://www.admarketplace.net/


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