LifeScript Signs Veteran Internet Executive as CEO

LifeScript Signs Veteran Internet Executive as CEO

Former eDiets and iVillage Executive Accepts Company's Top Post

MISSION VIEJO, Calif., Dec. 15 /PRNewswire/ -- LifeScript.com today announced that veteran Internet executive Ronald L. Caporale has joined the company as its new Chief Executive Officer and member of the company's board of directors. Mr. Caporale succeeds Edward Geehr who will be stepping down from that post in December. Geehr will continue to serve on the company's board of directors.

Prior to joining LifeScript, Mr. Caporale held several senior level executive positions at well regarded Internet properties. Mr. Caporale was part of the original management team of eDiets.com, the leading diet and fitness destination on the web, rising to the position of Executive Vice President of Business Development over his 5 year tenure. At eDiets, Mr. Caporale was responsible for advertising sales, ecommerce and major strategic partnerships with companies like Microsoft, Yahoo and AOL and was a key player in that company's growth. Mr. Caporale also spent two years in senior level positions at iVillage.com, the number one women's destination on the internet, including Vice President, General Manager of Sales and Vice President of Business Affairs. Most recently, Mr. Caporale served as a long term marketing/product development consultant to several companies including The Street.com and The Globe.com.

"We are delighted to have found someone of Ron's caliber and depth of experience to lead our company," said James Hogan, LifeScript Chairman. "Ron's track record in building direct to consumer businesses on the internet and proven leadership abilities are tailor made to drive this company to the next level."

"I am extremely pleased to join the LifeScript family," Mr. Caporale said. "LifeScript has a great product line and a sharp, dedicated management team in place that I am proud to lead. I see nothing but opportunity ahead for the company and am confident that we can achieve significant growth in the coming years."

About LifeScript

LifeScript, based in Mission Viejo, California is an internet direct marketing company focused on health and wellness. The LifeScript product line includes LifeScript personalized vitamins and Revitalize soy meal replacement shakes.

LifeScript personalized vitamins were created to help health conscious consumers make better decisions about the vitamins they take and in what amounts. Internet website visitors answer a few simple questions about health, lifestyle and medical concerns. Sophisticated algorithms created by the Scientific and Medical Advisory Board create a unique supplement program that is prescribed specifically for the individual.

Revitalize soy meal replacement shakes are low carbohydrate, high calcium shakes that provide an easy meal replacement option for health conscious consumers.

Led by a senior Board of Directors and veteran internet executive Ronald L. Caporale LifeScript has the right senior leadership in place to grow the company.

Media Contact
Brian Hogan
LifeScript
(949) 454-0422
pr@lifescript.com


Source: LifeScript

CONTACT: Brian Hogan of LifeScript, +1-949-454-0422, pr@lifescript.com

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