Freeze.com Chooses ZEDO's Ad Serving Technology to Auto-Optimize High Ad Volumes

Freeze.com Chooses ZEDO's Ad Serving Technology to Auto-Optimize High Ad Volumes

SAN FRANCISCO, Dec. 15 /PRNewswire/ -- ZEDO, Inc. announced today that Freeze.com has chosen ZEDO's Third Generation Ad Serving(TM) Technology for its online ad management, based on Automatic-optimization to serve high volumes for highly targeted advertising content.

Freeze.com, the leading source for high quality wall papers and screen savers on the Internet, has launched ZEDO as an advertiser solution across its entire network. ZEDO's Auto-optimization feature will enable Freeze.com to maximize ROI on their ad dollars by automatically prioritizing ads by profit and thus, enhance the effectiveness of its campaigns significantly across channels.

ZEDO Automatic optimization uses the concept of Effective CPM (ECPM) to deliver the most effective advertising. Its customer-based parameters can be determined by mapping revenue streams and sharing information with the optimization engine. The fusion of these two components eliminates the arbitrary optimization used in the past and establishes a true showing of campaign effectiveness. This new development for Advertisers and Publishers also decreases workload for media buyers and planners and streamlines ROI calculations. ZEDO is the first Ad Serving Company to offer this feature in conjunction with a more efficient and reliable architecture, that makes it highly effective.

"The Automatic-Optimization developed by ZEDO is a very powerful tool as it allows us to deliver the most effective ads automatically," said Robert Weber, CEO of Freeze.com, parent company of ScreenSaver.com the web's largest distributor of high quality screensavers. "ZEDO has been an excellent partner, with custom development tying our backend systems into the Ad Server and providing cutting-edge technology that allows us to maximize ROI especially at very high volumes."

Roy de Souza, CEO of ZEDO, Inc., noted "Automatic-Optimization was designed by ZEDO as a revenue enhancing feature and was customized to specifications by Freeze.com. Conceived to streamline the media planning process, Automatic Optimization has a dramatic effect on the performance of a campaign allowing for an automatic creative swap to keep conversions at an optimized level."

ABOUT ZEDO

ZEDO is the leading provider of Ad Serving technology for today's online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving(TM) architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24 hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.zedo.com/.


Source: ZEDO, Inc.

CONTACT: Jan Freeman of ZEDO, Inc., +1-415-348-1975 or jan@ZEDO.com

Web site: http://www.zedo.com/


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