Intel(R) Experience Zones Arrive at Westfield Shopping Centers Across U.S.

Intel(R) Experience Zones Arrive at Westfield Shopping Centers Across U.S.

Innovative Intel Kiosks Promoting Future Technologies Will be Featured at Westfield's WiFi Enabled Shoppingtowns

LOS ANGELES, Dec. 15 /PRNewswire/ -- Westfield Corporation, Inc., the U.S. division of global owner/operator of shopping centers Westfield Group and Intel Corporation, announced today the expansion of their strategic marketing relationship using unmatched Wi-Fi resources.

In the spring of 2004, Westfield developed an agreement with San Diego-based Wireless Facilities Inc., to enable Wi-Fi connectivity at many of its 66 U.S. shopping centers. To date, 30 Westfield locations have been wirelessly enabled which translates to wireless hotspots spanning over 30 million aggregate square feet.

Beginning in November 2004, Intel debuted Intel(R) Experience Zones at 24 Westfield Shoppingtowns. The Intel Experience Zones were created to bring the concept of the digital home into locations where consumers are highly receptive to new and innovative ideas and products.

Intel will be tapping into Westfield's unparalleled network of Wi-Fi enabled shopping centers throughout the top 25 markets in the U.S. where it will increase consumer awareness and usage for new products and technologies. The Intel Experience Zones spotlight products from Intel partners including Gateway, Microsoft and Sony. The digital home kiosks showcase how entertainment, digital media and computing systems are merging into singular platforms.

"Westfield's locations offer an excellent environment for reaching technically savvy consumers who are interested to learn more about how they can improve their lives with new products and services," said Michael Hoefflinger Director, Co-Marketing, Corporate Marketing Group, Intel Corporation, "Having our Intel Experience Zones in their Wi-Fi enabled centers allows us to interact with new consumers in a fun way."

Westfield's Wi-Fi initiatives provide benefits to consumers using laptops and other wireless devices, enable smaller retailers to use new wireless credit card and internet systems, and allow larger retailers to find line-bursting opportunities, transmit messages via satellite and develop future inventory controls and management applications.

"Combining wireless capabilities with the millions of shoppers that visit Westfield annually adds another dimension for world class brands like Intel," said Mark Livingston, Vice President, Brand Alliance, Westfield Corporation. "Today's marketers know that it is critical to get in front of consumers in relevant ways, and our wireless opportunities are one more advantage that Westfield provides for our brand alliance and retail partners."

The Intel Experience Zones are featured in selected Westfield locations in California, Florida, Illinois, Maryland, Missouri, New Jersey, New York, Ohio and Washington.

Westfield Corporation, Inc. is part of the Westfield Group , an Australian-based company with interests in more than 120 shopping centers in Australia, New Zealand, the United Kingdom and the United States. In the U.S., the Westfield Group has a portfolio of 66 shopping centers, branded as Westfield Shoppingtowns. These centers are home to more than 8,900 specialty stores and comprise approximately 68 million square feet of leasable space in California, Colorado, Connecticut, Florida, Illinois, Indiana, Maryland, Missouri, Nebraska, New Jersey, New York, North Carolina, Ohio and Washington.


Source: Westfield Corporation, Inc.

CONTACT: Tara de Souza of The Donahue Group, +1-323-769-3600, for
Westfield Corporation, Inc.


-------
Profile: intent