IDG's PC World Continues Its Leadership Role

IDG's PC World Continues Its Leadership Role

Award-winning publication dominates PC Magazine in 2005 rate base by 21%

SAN FRANCISCO, Dec. 1 /PRNewswire/ -- PC World, the most widely-read computer or business magazine, remains the industry leader with the highest 2005 guaranteed paid rate base, total readership, and average newsstand sales in its competitive set. In addition, PC World eclipses rival PC Magazine in editorial awards and recently won Folio:'s 2004 Gold Eddie Editorial Excellence Award for the third consecutive year.

PC World vs. PC Magazine

PC WORLD PC Magazine PC World Advantage

Published 2005 Rate Base 850,000 700,000 150,000
Total Average Issue
Audience(1) 4,978,000 4,860,000 118,000
Average Single Copy Sales(2) 107,266 37,389 69,877
Cover Price(2) $6.99 $5.99 $1.00
2004 Editorial Awards(3) 16 6 10

(1) Total unduplicated, combined Average Issue Audience: IntelliQuest CIMS

2004 Business, Home, and Dual Studies
(2) Audit Bureau of Circulations (ABC) Publisher's Statements for the six
months ended 6/30/04
(3) National Awards: First Place, Second Place, Third Place, Finalist, and

Honorable Mentions (Includes: Jesse H. Neal Awards, American Society
of Business Publication Editors Awards, Folio: Awards, min's Best of
the Web Awards, Society of Professional Journalists Sigma Delta Chi
Awards, and the Trade/Association Business Publications International
Awards)



"Quality content and quality circulation remain our top priorities at PC World," said Jeff Edman, president and CEO of PC World Communications, Inc. "The sheer number of editorial awards we've won prove we're fulfilling our mission of providing readers with trusted technology advice. We're also pleased to post the highest average single copy sales in our competitive set, even with a higher cover price."

Since newsstand buyers proactively choose one publication over another, single copy sales statistics are particularly noteworthy. PC World outsells PC Magazine by a margin of nearly 3:1, despite a higher cover price of $6.99, which shows readers are willing to pay a premium for PC World's award-winning editorial.

And, PC World continues to lead PC Magazine in total paid circulation by nearly 150,000 issues, according to the ABC Publisher's Statements for the six months ended 6/30/04.

Continued Edman, "Sales success for any product is proportionate to the number of potential buyers who know about it. Advertisers planning media for 2005 can be assured of maximum reach through PC World's larger, guaranteed 100% paid rate base, which now exceeds PC Magazine's by 150,000 or 21%."

Results from the recently-released MRI, Fall 2004 study show that PC World readers have a high affinity with its content. PC World holds an 11% advantage over PC Magazine with those who read 3 out of 4 or 4 out of 4 issues. And, PC World readers spend an average of nearly an hour with the magazine -- that's 18% more time reading articles and/or ads than PC Magazine's audience spends reading their issues.

MRI, Fall 2004: Reader Affinity

PC WORLD PC Magazine PC World Advantage

Read 3:4 or 4:4 issues 55.3% 45.7% 11.4%
Avg. Minutes Read 58 49 18.4%
Avg. Reading Days 2.6 2 30.0%



PC World's award-winning companion web site PCWorld.com is also a leader online. The site was honored with a 2004 Jesse H. Neal Award for Best Web Site as well as a Sigma Delta Chi Award from the Society of Professional Journalists for Best Investigative Reporting. In addition, PCWorld.com has steadily increased traffic with over 4.5 million unique visitors (HitBox, October 2004) and recently introduced a new e-newsletter, Digital World Insider.

About PC World:

PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, Digital World, PCWorld.com (www.pcworld.com), and home of the PC World Test Center. The winner of the 2004 Eddie Award for Editorial Excellence, PC World is the most widely-read computer or business publication with a readership of over 4.9 million (IntelliQuest CIMS 2004: total unduplicated, combined Business, Home, and Dual Studies). With over 4.5 million unique visitors per month (HitBox, October 2004), PCWorld.com, winner of the 2004 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.

About IDG:

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com/.

Contact:
Heidi Tanaka, 415/978-3168
heidi_tanaka@pcworld.com

All product and company names are trademarks of their respective companies.


Source: PC World

CONTACT: Heidi Tanaka of PC World, +1-415-978-3168 or
heidi_tanaka@pcworld.com

Web site: http://www.pcworld.com/


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