icrossing, the Premiere Search Engine Marketing Agency, Expands Footprint in Scottsdale, AZ

icrossing, the Premiere Search Engine Marketing Agency, Expands Footprint in Scottsdale, AZ

NEW YORK, Dec. 15 /PRNewswire/ -- icrossing, the premiere search engine marketing agency, relocated its Scottsdale, AZ office, capping off a year of rapid growth and setting ambitious targets for 2005. The new 12,100-square- foot quarters provide the necessary room for icrossing's new hires responsible for search engine optimization, product development, client service, and other roles.

CEO Jeffrey Herzog founded icrossing in Scottsdale in 1998. The company opened offices in New York Office in 2003, and in Chicago and San Francisco this year.

"icrossing's team now boasts 85 of the brightest minds in search engine marketing spanning the four offices," says icrossing CEO Jeffrey Herzog. "Every one of us is dedicated to delivering results for our clients and partners, from the reception desk to top management."

icrossing leverages the power of search to connect its clients with qualified customers through four flexible and customized search engine marketing services: Natural Search Optimization, Paid Search Management, Search Analytics, and Search Intelligence(TM).

Natural Search Optimization: NSO is a comprehensive search engine marketing service that allows for any online content to be crawled, indexed, and ranked on the leading search engines in their main body of non-sponsored listings. icrossing provides strategic recommendations to ensure spiders find and read optimized content for maximum search visibility.

Paid Search Management: icrossing's media management professionals continuously monitor each campaign for peak performance while the client service team regularly reports on progress. This strategy and insight gives clients continuous analysis of other opportunities to reach target audiences.

Search Analytics: icrossing regularly reports on sales, conversion rates, traffic, and other metrics, including custom branding, across every keyword and search engine. icrossing has developed its own proprietary web analytics tool, ic live(TM), to give clients a clear and comprehensive dashboard for their search engine marketing programs.

Search Intelligence(TM): Search engine users represent the largest untapped focus group, and Search Intelligence taps into the potential with branding metrics, mapping conversions to offline events, determining buzz, competitive tracking, and other reports. Search Intelligence can also inform offline business decisions, such as messaging or even merchandising based on what real consumers are seeking.

About icrossing

Search engine marketing agency icrossing has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Natural Search Engine Optimization, Paid Search Management, Search Analytics, and Search Intelligence. With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions.

For more information, visit http://www.icrossing.com/ .


Source: icrossing

CONTACT: David Berkowitz, +1-646-346-8343,
david.berkowitz@icrossing.com, for icrossing

Web site: http://www.icrossing.com/


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