Carrot Ink Deploys Coremetrics for Detailed Analysis of Online Customer & Visitor Behavior

Carrot Ink Deploys Coremetrics for Detailed Analysis of Online Customer & Visitor Behavior

Former DoubleClick SiteAdvance Customer Selects Hosted Web Analytics From Coremetrics to Improve e-Business Performance

SAN MATEO, Calif., Dec. 20 /PRNewswire/ -- Coremetrics(TM), a leading provider of hosted Web analytics, marketing and merchandising solutions, today announced that Carrot Ink, a former DoubleClick SiteAdvance customer, has recently deployed hosted Web analytics from Coremetrics to analyze Web site activity and enhance e-business performance on the www.carrotink.com Web site. Carrot Ink is a specialty retailer that supplies quality inkjet cartridges to consumers and businesses at 30-70% less than that of the name brands.

Carrot Ink was disappointed with the implementation of their existing Web analytics service and needed a solution that could more effectively segment their Web site users and seamlessly track the ROI from their online marketing campaigns. While attending a Shop.org conference, where 8 out of 10 Shop.org board members are Coremetrics customers, the co-founder and CEO of Carrot Ink recognized the depth and elegance of Coremetrics' hosted Web analytics service -- in part because of Coremetrics' seasoned experience in meeting the needs of online retailers with actionable analytics.

"Coremetrics gives me an incredibly comprehensive view of exactly what is happening on my Web site," said John Howard, co-founder and CEO of Carrot Ink. "All of the features and reports in Coremetrics 2005 are designed with the online retailer in mind, and we couldn't be more pleased with our experiences so far. Coremetrics provides tremendous value to their customers because they focus solely on Web analytics for specific market segments."

Coremetrics 2005 is the industry's only web analytics platform that captures all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Carrot Ink will leverage Coremetrics 2005 to analyze clickstream behaviors and determine how different segments of customers navigate the company's Web site. This analysis will drive improvements in Web site usability and ensure that customers can easily find what they are looking for on the www.carrotink.com Web site. In addition, Carrot Ink will leverage Coremetrics' seamless integration with leading marketing partners to easily track and analyze online marketing campaigns to understand which programs drive ROI.

About Coremetrics

Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company's flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

NOTE: Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.


Source: Coremetrics, Inc.

CONTACT: Emily Brady of Brady Public Relations, +1-650-692-6107, or
emily@bradypr.com, for Coremetrics

Web site: http://www.coremetrics.com/privacy

Web site: http://www.coremetrics.com/


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