'Project Runway' Original Designs to be Auctioned on Line to Benefit 'Dress for Success(R)'

'Project Runway' Original Designs to be Auctioned on Line to Benefit 'Dress for Success(R)'

Miramax Television Selects Delivery Agent to Run E-Commerce for 'Project Runway'

'Project Runway' Themed Merchandise Available at www.projectrunway.com

LOS ANGELES and SAN FRANCISCO, Dec. 20 /PRNewswire/ -- Miramax Television has announced that all of the one-of-a-kind original creations made for 'Project Runway' will be auctioned off to the public. Proceeds from the auction will go to Dress for Success, a not for profit organization that provides interview suits, confidence boosts and career development to job seeking low-income women. Delivery Agent, the industry leader in shopping- enabled entertainment will manage the auctions and will build and operate http://www.projectrunway.com/, the official site for commerce involving all "Project Runway" merchandise.

In addition to the original creations that the public will be able to bid on via the auction process, http://www.projectrunway.com/ will also feature limited edition T-Shirts created by each of the "Project Runway" designers, as well as many other of their original creations. The site will also showcase specialty items with popular catchphrases used in the show, like "Auf Wiedersehen", Heidi Klum's trademark saying. Delivery Agent will also provide viewers with the opportunity to purchase the items worn or used by the shows participants via its Just Seen On(TM) platform.

Proceeds from the auctions will be donated to Dress for Success, an international not-for-profit organization that assists economically challenged women transitioning from unemployment to self-sufficiency, starting with the donation of one suit and continuing with ongoing support and career development. Women are referred by a diverse group of non-profit organizations, including social services agencies, domestic violence shelters and employment training programs.

Launched on December 1, 2004, Project Runway airs Wednesdays at 9pm/et on Bravo, and is the first ever reality series focusing on fashion designers. Produced by Miramax Television and hosted by supermodel Heidi Klum, the weekly program offers aspiring fashion designers a chance to break into the highly competitive fashion world. With Ms. Klum heading a panel of industry luminaries, including top women's and men's wear designer Michael Kors and Elle Magazine fashion director Nina Garcia, who will serve as judges and industry mentors charged with selecting and molding the budding designers. There are also guest judges each week based on the specific challenge.

"We are excited that in addition to offering viewers a unique and compelling show, we are also able to contribute and help 'Dress for Success," through the auction of the original designs 'Project Runway' has generated, said Lori Sale, EVP Worldwide Promotion, Miramax Films. "It is not often that good works and good programming meet, and we are thrilled to be at their crossroads."

About Delivery Agent

Delivery Agent, Inc., (http://www.deliveryagent.com/) is the leader in shopping enabled programming and measurement for television shows, movies, sports, and music videos. Delivery Agent created the market for shopping enabled programming by redefining how products Just Seen On(TM), or related to entertainment content are catalogued, sold and measured. Since early 2002, through its patent pending suite of Just Seen On technology applications, and proprietary analytics system, Delivery Agent has been facilitating and measuring revenue-generating connections between viewers and products.


Source: Miramax Television

CONTACT: Stu Ginsburg, Delivery Agent, FAVA Public Relations,
+1-917-554-0724, or stu@fava.org, for Miramax Television

Web site: http://www.miramax.com/
http://www.deliveryagent.com/
http://www.projectrunway.com/


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