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Wednesday, June 15, 2016

Frankly, Inc. Selects Operative Compete to Increase Programmatic Performance Across Network of Broadcasters

Frankly, Inc. Selects Operative Compete to Increase Programmatic Performance Across Network of Broadcasters

NEW YORK, June 15, 2016 /PRNewswire/ -- Operative Media, Inc., the global leader in advertising business management solutions, today announced its partnership with the Frankly Media subsidiary of Frankly, Inc., the leading content, engagement and monetization platform for brands and media companies. Frankly delivers digital inventory sales services for more than 200 television broadcasters in the US through its recent acquisition of WorldNow (Frankly Media). Major clients include Meredith, Raycom, Cordillera, Quincy and Gray. This partnership provides cutting edge programmatic optimization opportunities for Frankly and its broadcaster clients at a time when television advertising and digital advertising markets are starting to converge.

Frankly will use Operative's Compete product to increase their programmatic revenue. Operative Compete will enable Frankly to optimize programmatic bidding scenarios automatically, maximizing CPMs across client inventory. Additionally, Frankly will gain access to granular, transparent reporting that will further improve programmatic advertising performance. As the partnership with Operative expands, Frankly will ensure that broadcasters are able to maximize the revenue of their entire yield curve across screens.

"We're excited to partner with Operative to provide programmatic optimization for our broadcaster client inventory," said William Ammerman, Head of Advertising at Frankly. "Media companies are experiencing an explosion of complexity as digital and television fracture across advanced TV, audience-driven media buying and programmatic advertising. By working with Operative, we are able to automate important elements of the digital advertising business while increasing control and transparency at the same time."

Operative has been a digital advertising advocate for media companies for over 15 years, developing software and services that help publishers, broadcasters and cable networks run more efficient and profitable businesses. The partnership with Frankly exemplifies the commitment Operative has to increasing control, transparency and ultimately revenue for media companies across all aspects of their revenue yield curve.

"Frankly is a perfect partner for Operative Compete, as they understand the unique challenges that TV companies face as they work to maximize revenue across new channels like programmatic," says Lorne Brown, CEO and Founder at Operative. "Both Frankly and Operative are dedicated to providing products and services that increase publisher yield and control while streamlining processes and reducing manual labor."

About Frankly
Frankly is a tech company that provides an integrated software platform for brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile and TV. Customers include NBC, ABC, CBS and FOX affiliates, as well as top fashion brands, professional sports franchises and global organizations. Collectively, Frankly reaches nearly 80 million monthly users in the United States. The Company is publicly traded on the TSX Venture Exchange and trading under ticker "TLK." Frankly is headquartered in San Francisco with major offices in New York. To learn more, please visit or

About Operative
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative's client base, which controls over 20 percent of the global ad market, includes NBCUniversal, Meredith, Refinery29, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, VICE Media, Vox, and Cox. For more information, visit

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SOURCE Operative Media, Inc.

Operative Media, Inc.

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