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International Entertainment News

Tuesday, May 24, 2016

Vivo Collaborates with Marvel's Captain America: Civil War to Further Global Outreach

Vivo Collaborates with Marvel's Captain America: Civil War to Further Global Outreach

BEIJING, May 24, 2016 /PRNewswire/ -- Now seen on the big screen in Marvel's latest box office hit Captain America: Civil War, Vivo's new V series smartphones V3 and V3Max used by super heroes Iron Man and Captain America feature a simple design and premium hardware quality.

The slim, all-metal body V3 and V3Max are powered by strong 4GB RAM to run multiple applications smoothly at the same time. The camera only takes 0.7 seconds to start up and 0.2 seconds to focus. The two models also highlight fast fingerprint unlocking as well as Hi-Fi (High-Fidelity) audio and video experience.

"The Captain America: Civil War movie has enjoyed positive reviews from critics and audiences around the world," said Alex Feng, CMO of Vivo. "Our collaboration with Marvel will provide fans of both our companies the opportunity to own the 'super hero approved' smartphone."

Movie co-branding is one of Vivo's key strategies in expanding into the international market. In 2015, Vivo collaborated with the much-loved animated comedy Minions and launched the customized X5Pro, while the company also had important cameos in The Martian and Mission Impossible 5 the same year.

"Vivo is designed for people who are passionate about life just as we are," continued Feng. "We seek to perfect our products and explore what the consumers really need and satisfy their requirements."

The two V series products were released in seven countries including India, Malaysia, Thailand, the Philippines, Vietnam, Myanmar and Indonesia, taking the company's all-new flagship smartphones as well as the brand around the world.

About Vivo

A leading smartphone brand focusing on introducing perfect sound quality and amazing design, Vivo develops dynamic and stylish products for open-minded, passionate people and entered top 5 global smartphone brands on IDC Q1 2016 report.

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