Hisense VIDAA Takes First Place in Publicly Staged Test of Six New Smart TVs in Beijing

Hisense VIDAA Takes First Place in Publicly Staged Test of Six New Smart TVs in Beijing

BEIJING, June 26, 2013 /PRNewswire/ -- Thirteen well-known IT professionals judged the performance of smart TVs through a publicly staged test of new models from China's six best-selling brands: Hisense, Skyworth, TCL, Samsung, Sony and Sharp on June 25. The testing process was monitored by 20 news outlets in Beijing and the Beijing Oriental Public Notary Office. The event was sponsored by Huxiu.com.

The results were divided into two sections, quantitative and qualitative. In all, 23 aspects were judged, including start-up speed, function switch convenience, multi-screen interactivity, number of applications, live viewing, VOD podcasting, multi-tasking, UI design, offline playing, use of the remote control, etc. All TVs were purchased by Huxiu.com under public supervision from Suning Appliance in Beijing to assure random selection.

Hisense 55K600X3D VIDAATV took first place, followed by Sony KDL-55W900A, TCL L55E5500A-3D and Samsung UA55F6400AJ. Fifth and sixth places went to Skyworth 55E760A and Sharp LCD-52LX845A.

Hisense was one of the few companies that demonstrated their uninterrupted multi-tasking capabilities in the field test, while judges were impressed by Samsung's reboot in less than ten seconds after a power-off, thanks to Samsung's focus on product details. Sony was acclaimed for its excellent technical design, but judges noted, "We do not know whether the focus is on the remote control or on the TV," revealing a gap between Sony's superior hardware and its remote control. Both TCL and Skyworth's products were considered extreme in their designs - TCL's remote control was too simple, while it proved too difficult to find Skyworth's USB interface.

Data from China Market Monitor indicated that in the first five months of 2013, more than 50 percent of TVs sold in China were smart ones; 70 percent of surveyed consumers said their next purchase will be a smart TV. It is expected that by 2015, sales of smart TVs will account for more than 90 percent of China's total. Huxiu.com believes that at this major turning point, a single event is unlikely to provide the final word on which TV is best. However, this test gives a good indication of which sets are likely to provide maximum value.

(Photo: http://www.prnasia.com/sa/2013/06/26/20130626134329190551.html)

(Photo: http://www.prnasia.com/sa/2013/06/26/20130626134556198873.html)

(Photo: http://www.prnasia.com/sa/2013/06/26/20130626152000225893.html)

Scores for 10 Unique Tests, Total Score: 60


Ranking Brand Model Total Score
------- ----- ----- -----------

1 Hisense LED55K600X3D 55.3
--- ------- ------------ ----

2 Sony KDL-55HX950 31.5
--- ---- ----------- ----

3 TCL L55E5500A-3D 31.2
--- --- ------------ ----

4 Samsung UA55F6400AJ 30.6
--- ------- ----------- ----

5 Skyworth 55E760A 21.8
--- -------- ------- ----

6 Sharp LCD-52LX845A 20.7
--- ----- ------------ ----
10 Criteria for a Smart TV Experience


Start-up time Customers really want their TV
to start working as soon as
possible after they turn it on.
Non-optimized smart TVs boot
up far too slowly, negatively
impacting user experience.
Hence, the time from clicking
the "on" button to full
operation is the first step in
measuring the "intelligence" of
1 the new TVs.
--- ------------- -------------------------------

Function switch convenience Smart TVs integrate many
functions, but users are
discouraged by the complexity
of switching between them. The
ability to switch between basic
functions with ease is an
essential component of a truly
2 smart TV.
--- --------------------------- --------------------------------

3 Number of smart apps The more "factory installed"
apps, the better the user's
experience.
--- -------------------- -----------------------------

4 Live TV experience Speed, clarity and personalized
design are of prime importance.
--- ------------------ --------------------------------

Online VOD intelligence VOD speed, personalized memory
function and the ability to
intelligently recommend
programs to users are the main
5 features of the VOD experience.
--- ----------------------- -------------------------------

6 Multitasking ability Whether the TV can process
multiple commands fast and
accurately without delay is a
criterion for intelligence.
--- -------------------- ------------------------------

Design of UI Human-machine interaction,
simple operation logic and a
well-designed interface are
all key to the consumer
7 experience.
--- ------------ -----------------------------

Media decoding ability It is extremely important for a
smart TV to have the ability to
decode and play videos, HD
movies, photos stored in USB
drives and MTVs in various
8 formats.
--- ---------------------- --------------------------------

Human-machine interaction of Consumers clearly prefer remote
the remote controls that have a simple and
logical layout, are comfortable
to hold, are responsive and
have good human-machine
9 interaction.
--- ----------------------------- --------------------------------

Screen connectivity The connectivity of the screen
to mobile devices such as
tablets and handsets is a new
metric for the degree of
10 intelligence.
--- ------------------- -------------------------------


SOURCE Huxiu.com

Huxiu.com

CONTACT: Huxiu.com, Wang Yiding, +86 10 64822411, wangyiding@huxiu.com

Web Site: http://www.prnasia.com/sa/2013/06/26/20130626152000225893.html


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