Timbaland Launches LeSutra at Fontainebleau Miami Beach

Timbaland Launches LeSutra at Fontainebleau Miami Beach

Grammy-Award Winning Super Producer to Host BleauLive Labor Day Weekend with LeSutra Sparkling Liqueur

MIAMI BEACH, Fla., July 11, 2012 /PRNewswire/ -- A celebrity playground since the days when Frank Sinatra and Jackie Gleason glided across its signature bowtie floor, Fontainebleau Miami Beach will host one of this generation's most iconic music sensations, Timbaland, from August 30 to September 3 during the next installment of the resort's BleauLive performance series. The weekend festivities will kick-off the launch of Timbaland's new brand to the spirits market - LeSutra, an innovative ultra-premium combination of sparkling liqueurs infused with premium vodka, inspired by the Kama Sutra.

"What better way to celebrate the one-year anniversary of BleauLive than with a performance by Timbaland and the launch of his new product, LeSutra, over Labor Day weekend," notes Philip Goldfarb, President & COO, Fontainebleau Miami Beach. "Since the inception of the BleauLive entertainment platform, we have sought to create exceptionally unique, intimate experiences that no other resort offers. BleauLive continues to deliver an eclectic mix of today's top performers on an ongoing basis."

This exclusive celebrity-studded weekend will include a private performance by Timbaland, tantalizing tastings of the sparkling liqueur's four exhilarating flavors (strawberry, grape, peach and blueberry) and poolside parties with delicious LeSutra cocktails developed by the resort's mixologists. Guests can partake in the festivities by booking one of the weekend's limited BleauLive packages that provides access to the events and tastings including:

YOU'RE INVITED TO A MEET & GREET*
The first 50 guests to reserve a suite for the weekend will be invited to a private meet and greet with Timbaland.

BLEAU FAN PACKAGE*

3-NIGHT PACKAGE FROM $250 per night

PACKAGE INCLUDES:


-- Deluxe guestroom accommodations based on double occupancy only
-- Two (2) General Admission passes to performance by Timbaland & Friends
featuring a two-hour LeSutra open bar
-- Access for two (2) into the LeSutra private lounge throughout the
weekend
-- Bleau Fan welcome amenity
HIGH ROLLER PACKAGE*

3-NIGHT PACKAGE FROM $300 per night

PACKAGE INCLUDES:


-- Deluxe guestroom accommodations based on double occupancy only
-- Two (2) High Roller viewing area passes to performance by Timbaland &
Friends featuring a two-hour LeSutra open-bar
-- Access for two (2) into the LeSutra private lounge throughout the
weekend
-- High Roller welcome amenity
"My infectious style has helped produce career-defining hits for artists worldwide, and now I'm guaranteeing another hit with the launch of LeSutra during BleauLive Labor Day weekend," states Timbaland, LeSutra co-owner and partner.

BleauLive's one-of-a-kind vacation experiences launched Labor Day 2011 with a performance and meet and greet by hip hop artist Pitbull followed by Ricky Martin's Thanksgiving weekend performance, his last before heading to Broadway. BleauLive continues in 2012 with singer-songwriter and record producer Ne-Yo over Mother's Day weekend and just wrapped the iHeartRadio Ultimate Pool Party: Fontainebleau Miami Beach with live performances from Maroon 5, Flo Rida, Gym Class Heroes and Calvin Harris, as well as a special guest appearance by Enrique Iglesias.

To view past BleauLive footage please visit BleauLive Labor Day Weekend with Pitbull and to take advantage of this exclusive opportunity, guests can either call 800-548-8886 or visit www.bleaulive.com.

About Fontainebleau Miami Beach

A revered Miami Beach landmark for more than 50 years set on more than 20 oceanfront acres, Fontainebleau Miami Beach boasts 1,504 new guestrooms and suites outfitted with iMacs; 12 restaurants and lounges, most notably three AAA Four Diamond Award signature restaurants, Gotham Steak, Scarpetta and Hakkasan; two dynamic nightlife venues; the 40,000-square-foot Lapis spa with mineral-rich water therapies and co-ed swimming pools; and a dramatic oceanfront poolscape.

For general information or accommodations at Fontainebleau Miami Beach, visit www.fontainebleau.com or call 800-548-8886.

Like us on Facebook at facebook.com/fontainebleau

Follow us on Twitter at twitter.com/fontainebleau

About Timbaland

Iconic super producer Timbaland has created a trademark innovative sound that crosses cultural lines and has defined a new wave of music. The result has been an endless stream of hits for artists such as Justin Timberlake, Nelly Furtado, Missy Elliott, Madonna, and Jay-Z, among many others. A two-time Grammy winner and Billboard's number two song writer of the decade, Timbaland continues to break boundaries beyond music with his latest release, LeSutra sparkling liquor.

About LeSutra

LeSutra, inspired by the Kama Sutra as "The Spirit That Binds Us Together," is an innovative ultra premium brand of sparkling liqueurs that satisfies a broad range of preferences, tastes and demographics. As the first of its kind to launch in four exhilarating flavors - blueberry, strawberry, peach and grape - LeSutra is paving the way to a new experience in the luxury spirits market by infusing sparkling liqueur with premium vodka for maximum flavor and mixability. Boasting almost a century of combined experience, LeSutra's founders include Super Producer Timbaland, spirits industry veteran Tom Bruno, wine and spirits distribution expert Ryan Rosenberg, and spirits and luxury marketing and sales masterminds Adam Berkowitz and Jonathan Webb.

LeSutra Sparkling Liqueur is launching in NY, DC, DE, MD, MI and FL in August 2012, with plans to quickly expand nationally by the end of 2013. For more information on when LeSutra will be available near you, please like us at Facebook.com/DrinkLeSutra, visit www.drinklesutra.com and follow us on Twitter @DrinkLeSutra.

*Must be 21 years or older to purchase package and to attend weekend events. Promotional rate is based on double occupancy in a deluxe guestroom, with a 3-night minimum length of stay required. Packages are available for travel August 30 - September 4, 2012. Additional room categories and suites may be available, at higher rates. Published rate, package inclusions, "Friends of Fontainebleau Exclusive" promotion and "You're Invited to a Meet & Greet" promotion are subject to availability and subject to change without notice. Offers and promotions may be discontinued at any time without notice. Offers and promotions cannot be combined with non-BleauLive discounts, and are not applicable to groups. Only (1) amenity to be granted, per guestroom. Performance location is subject to change without notice. "You're Invited to a Meet & Greet" promotion is only valid on Suite guestroom categories and only available to the first (50) reservations received. Guests rewarded the invitation to the Meet & Greet will be notified by email upon completion of promotion, prior to arrival. Taxes and gratuities not included in "from" rate. A non-refundable one-night deposit is required upon booking. A Hotel Fee of $19.95 per day, per room (inclusive of tax) will apply to your booking. This fee includes: unlimited internet access; Gym access and beach chairs for all registered guests in party; local dialing and toll-free calls; and newspaper daily.

SOURCE Fontainebleau Miami Beach

Fontainebleau Miami Beach

CONTACT: For Fontainebleau Press Inquiries: Matthew Frappier, matthew.frappier@smapr.com or Annie Taplin, annie.taplin@smapr.com, both of Susan Magrino Agency, +1-212-957-3005; or For LeSutra Press Inquiries: Celia Atassi, catassi@efgpr.com or Lauren Weissman, lweissman@efgpr.com, both of Entertainment Fusion Group, +1-646-336-6420

Web Site: http://www.fontainebleau.com


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