Watch Every Second of the BBC's 2012 Olympics Coverage on Sky With the Help of 24 Brand New Channels, Dedicated to the London Games

Watch Every Second of the BBC's 2012 Olympics Coverage on Sky With the Help of 24 Brand New Channels, Dedicated to the London Games

LONDON, April 3, 2012/PRNewswire-FirstCall/ --

More than 10 million Sky homes will be able to watch the 2012 London Olympics through
two dozen brand new BBC channels which will be dedicated to the BBC's live coverage of the
games. In addition, more than 5 million Sky homes with Sky+HD set-top boxes will be able
to watch the coverage in stunning HD TV [http://www.sky.com/shop/tv/high-definition ], to
make their Olympics experience even richer and more immersive.

The innovative agreement will mean that Sky homes will have access to comprehensive
coverage of this summer's Olympics, with up to 24 live dedicated HD and SD channels
running simultaneously at peak times during the games. The 48 brand new channels, which
are being created specifically for the Olympics, will launch into Sky's Electronic Program
Guide (EPG) and will show every sport from cycling to archery, swimming to wrestling,
tennis to the 100 metre final. Alongside coverage on the existing BBC channels, Sky homes
will be able to enjoy 2,500 hours' worth of live BBC coverage throughout the Games.

What's more, because Sky homes will be able to view the channels via the Sky EPG, Sky+
homes will be able to record the coverage to watch at a time that suits them so that they
can record every one of their favourite events and not miss any of the action.

As with the rest of the HD channels on the Sky platform, the new channels will be
broadcast in 1080i and in wide-screen to enhance the viewing experience. The BBC's
Olympics coverage will also be accessible via the BBC Red Button.

Stephen van Rooyen, Managing Director of Sky's Sales and Marketing Group, said: "The
London Olympics is a huge event in 2012 and one that we are all looking forward to here at
Sky. We believe that the best way to watch the Olympics is in glorious HD as it offers
viewers the best possible viewing experience and, supported by Sky+, the flexibility of
watching the action at a time that suits our customers. We're delighted that every single
Sky home will have the opportunity to enjoy unprecedented coverage of the biggest UK
sporting event in a generation."

When watching the coverage with Sky+, customers will be able to record, rewind and
replay crucial moments throughout the Olympics and also use this feature to record their
favourite sports and events from the games automatically on their Sky box. The Sky+ Remote
Record option also allows customers to set their Sky+ or Sky+HD box to record from mobile
devices or the web.

The 48 new channels will be added to the Sports section of Sky's Electronic Programme
Guide from the 24th of July. The channels are free-to-air and available to any Sky home,
including Freesat from Sky homes. The HD channels are available on any Sky+HD box and do
not require a subscription, but do require an HD ready TV. Customers will require a Sky
subscription in order to use Sky+.

In addition to the live Olympic coverage scheduled to broadcast over the 24 new BBC
channels, comprehensive Olympic coverage will also be available on BBC One, BBC One HD,
BBC HD, BBC Two, BBC Three and the BBC News Channel, of all which will also be available
to all 10.3 million Sky homes.

Please visit http://www.sky.com/shop for more information on Sky's deals and
offers.

Notes to editors

The BBC's dedicated Olympics channels are being made available to TV platforms on a
non-exclusive basis.

The BBC multi-feed coverage will only be available to Sky homes in the Republic of
Ireland via the BBC Red Button.

Source: SKY OSM

For more information: Stephen Gaynor, Sky, stephen.gaynor@bskyb.com, +44(0)20-032-3446

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