Guinness World Records? Presents CCTV New Record for Most Watched National Network TV Broadcast

Guinness World Records(TM) Presents CCTV New Record for Most Watched National Network TV Broadcast

CANNES, France, April 3, 2012/PRNewswire/ --

Guinness World Records [http://www.guinnessworldrecords.com ], the global authority on
record-breaking achievements, today presented China Central TV (CCTV) the world record for
Most Watched National Network TV Broadcast for its annual Spring Festival Gala show. The
program, which is produced especially to celebrate the Chinese New Year, had a unique
reach of 498,659,000 viewers on CCTV-1, 3 and 4 in 2012 - making it the most watched
national variety entertainment show in the world.

The official record certificate was presented by Guinness World Records, Global
Managing Director, Mr. Alistair Richards to CCTV Vice President Mr. Luo Ming during a
special "China in Cannes" reception co-hosted with Reed MIDEM as part of the celebrations
to honor the Chinese delegation at this year's MIPTV market.

CSM Media Research, which supplied the viewing figures for Guinness World Records
verification, considered viewers aged 4 years or above who watched at least one minute of
the 2012 show on either CCTV-1, 3 or 4, the three channels which aired the show
simultaneously. The figure refers to viewers on any one of the three channels, thus
excluding duplications. This represents almost 40% of the China TV population aged 4 years
or above.

Commenting on CCTV's incredible record achievement which is based on reach of
audience, Alistair Richards Global Managing Director for Guinness World Records said: "It
is fitting that we celebrate this amazing achievement at MIPTV. National networks have the
power to move nations and CCTV's Spring Festival Gala is the ultimate example. It reaches
nearly half a billion people on the biggest holiday of their year."

CCTV Vice President Luo Ming, who accepted the Guinness World Records certificate on
behalf of CCTV, said: "Chinese New Year is a special time for families in China and our
Spring Festival Gala has been the traditional TV entertainment highlight for three
decades. Although this is a world record achieved by our viewers, it is also a record won
by the staff of CCTV, who makes it possible for our television shows to reach homes right
across China."

The new record will be included in the next edition of the world famous Guinness World
Records book.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking
achievement. First published in 1955, the annual Guinness World Records book is published
in more than 100 countries and 25 languages and is the highest-selling books under
copyright of all time with more than 3 million copies sold annually across the globe.
Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the
sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's
Edition; a records book devoted solely to the world of computer gaming and high score
record achievements. The Guinness World Records website (
http://www.guinnessworldrecords.com) receives more than 11 million visitors a year.
Guinness World Records is part of the Jim Pattison Group, one of Canada's largest
privately owned companies.

About CCTV

China Central Television (CCTV) is the national TV station of the People's Republic of
China and one of China's most important news broadcasters. Today, CCTV has become one of
China's most influential media outlets. In addition to its TV programs, CCTV has also
built up a multi-media broadcasting platform and business operation, which includes
movies, newspapers and the internet. CCTV is an important window for Chinese to learn
about the outside world, and for the world to find out more about China. CCTV is making
efforts to become a global media network with increased international influence. Currently
CCTV is offering 6 International Channels in 6 different languages, which are Chinese,
English, French, Spanish, Russian and Arabic. CCTV has also started business across new
media platforms such as Internet TV, Mobile TV, Bus Mobile TV and IP TV.

Source: Guinness World Records

For further information please contact
Guinness World Records Press Office: Amarilis Whitty - T: +44(0)207-891-4516 - press@guinnessworldrecords.com

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