Want to be the Next Rockstar DJ? Enter the Malibu® Black "Beats Battle" to Spin at the Ultimate Summer Gig

Want to be the Next Rockstar DJ? Enter the Malibu® Black "Beats Battle" to Spin at the Ultimate Summer Gig

Battle-winning DJ to earn the ultimate musical gig opening for DJ Reach on 10-city Tour; Receive $15,000 and a full set of DJ equipment

NEW YORK, April 10, 2012 /PRNewswire/ -- Simply put, do your beat-juggling skills have what it takes to prove you are a master of the craft? Can you drop a hot beat and keep a house packed all night? If so, Malibu Black challenges you to prove it. The brand is on the hunt for a DJ worthy of the Golden Age of "scratching" - who can capture the Malibu Black vibe, crank it out, and turn summer 2012 into one epic dance party.

In the spirit of last summer's Radio Maliboom Boom Station Invasion Tour, Malibu is getting ready to party hop its way through rooftop pools and sandy beaches, spreading cool Caribbean vibes in 10 major U.S. cities. This year, the Malibu Invasion Concert Tour will not only pack venues with a surprise headline performer, but feature turntable extraordinaire - DJ Reach - and one yet to be discovered DJ, who will scratch his/her way to the top of the Malibu Black Beats Battle and join the pros for the summer gig of a lifetime. The battle starts today on www.malibubeatsbattle.com.

Adding some of the hottest streaming technology to the mix, Malibu has partnered with DUBSET (www.dubset.com), the internet radio platform used by the country's most prominent DJs to connect to fans and stream their music globally. DUBSET's proprietary platform "legally streams mixes curated by the world's top DJs" by identifying and covering the royalties of the original tracks used so that every hot beat uploaded to Facebook by a participating DJ can be streamed and shared with fans and voters via the Web.

"DUBSET brings the passion and craft of DJs to a wider audience," says David Stein, CEO & Founder of DUBSET. "When Malibu Black came to us with this search for the next rockstar DJ, we knew we could provide the solution for these DJs to stream their mixes to more fans and music lovers."

Malibu Black Beats Battle - Call for Entry
From Tuesday, April 10 through Tuesday, May 8, DJs - both aspiring and established - are invited to log on to www.malibubeatsbattle.com and upload a track (20 minutes or more) that will ultimately live on the Malibu Black Facebook®** Page. From Wednesday, May 9 through Thursday, June 7, fans may listen and vote, as popular vote will be one of several preliminary factors to help narrow the field of DJ uploads to three finalists. Other factors will include: number of track plays, duration of plays, quality of DJ skills, originality and overall experience in the mastery of cranking a party up a notch.

Malibu Black Beats Battle - New York City Spin Off
Three finalists will be announced on Facebook® and invited to New York City to "spin off" before a live crowd on Wednesday, July 11, at the Malibu Black Beats Battle. DJ Reach will be among the panel of judges at the Battle.

The last DJ left scratching at the Beats Battle will be announced and introduced as the new opening act for DJ Reach throughout the Malibu Invasion Concert Tour. In addition to the summer gig of a lifetime, the selected winner will also receive $15,000 and a full set of DJ equipment. The surprise headline musical performers for the tour will also be announced that evening.

"Now in our second year, the Malibu Invasion Concert Tour will take the energy, music and endless summer fun even further," said Craig Johnson, VP Marketing Malibu. "What better way to do that than to tap into the DJs who are inspiring the best parties across the country. Just like the 70-proof Malibu Black, we are on the search for someone whose energy is cranked, whose skills are smooth and whose bold musical flavor gets consumers dancing and having a summer experience that only Malibu could bring them."

More details about the Malibu Black Beats Battle can be found at www.malibubeatsbattle.com. Tell us what you think of all the summer fun on Twitter @Malibu_Rum.

**This search is in no way sponsored, endorsed or administered by, or associated with, Facebook®.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth(TM) Gin, Martell® Cognac, Malibu® flavored Rum, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouet® Champagne, G.H. Mumm(TM) Champagne and Mumm Napa® sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: http://www.acceptresponsibility.org/.

About DUBSET Media Holdings, Inc.
DUBSET (www.DUBSET.com) is a leading provider of DJ curated Internet radio. DUBSET offers hundreds of channels of exclusive music powered by its proprietary MixSCAN(TM) technology. This ensures a fully compliant, managed, and legal way to offer long-format music tracks and club mixes. The country's premier DJs now use DUBSET to connect to their fans and stream their music to consumers globally.

About Skam Artist Inc.
Skam Artist Inc. handles bookings for 50 of America's top DJs. From their offices in New York and Los Angeles, Skam represents some of the biggest names in electronic music as well as hip-hop super stars like Lil Jon, Swizz Beatz, Nick Cannon and Jermaine Dupri. On any given day Skam Artist's eclectic roster of talent can be found manning the turntables at Las Vegas' biggest clubs and pool parties, Miami Beach's wildest hot spots, or top tier corporate events in New York and Los Angeles. This is not to say Skam Artists are a purely American phenomenon, in the past year their DJs have brought the party to every continent except Antarctica. For more info, please visit www.skamartist.com.

Bring Moderation to your celebration.

SOURCE Pernod Ricard USA

Pernod Ricard USA

CONTACT: Sarah Bessette, Malibu, +1-646-746-9076, sarah.bessette@pernod-ricard.com or Justin Rivera, Ketchum, +1-646-935-4290, justin.rivera@ketchum.com

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