Blueband Media adds Weetabix to the mix

Blueband Media adds Weetabix to the mix

Toronto interactive agency wins Weetabix account

TORONTO, April 10, 2012 /PRNewswire/ - Weetabix, a Canadian heritage cereal brand, is redesigning its website and
building a strong social media presence heading into 2012. This starts
with a new partnership with award winning, Toronto based agency,
Blueband Media.

Blueband Media will completely revamp the current Canadian Weetabix
website, bringing a fun and light tone to the brand. The new
interactive site will celebrate difference and educate consumers on the
benefits of choosing a healthy breakfast cereal like Weetabix that
"looks Different because it IS different".

"We are very excited to be part of Weetabix's digital evolution," says
Sathish Bala, CEO and Creative Director at Blueband Media. "It's always
exciting to work with a forward thinking client who wants to push the
envelope and engage consumers in new ways."

Along with the redesign, Blueband Media will take care of things on the
social media side, putting the agency's community-building expertise
behind the Weetabix brand.

ABOUT

Weetabix of Canada Ltd. was incorporated in 1975 and is the subsidiary
company of Weetabix Ltd., the leading British cereal manufacturer. From
its Cobourg, Ontario manufacturing and R&D facilities (established in
1978), Weetabix of Canada Ltd. manufactures over ninety brands of
cereals for the Canadian, American and British markets. Weetabix is
proud of its role in developing nutritious and great-tasting cereals,
enjoyed in Canada and in many countries around the world.

Blueband Media is an integrated ideas agency, specializing in the areas
of digital, social media and mobile consumer engagements for consumer
brands (CPG). With offices in Toronto, ON and Montréal, QC, and over
seven years of award-winning experience in the consumer packaged goods
market, Blueband Media brings a team of skilled problem solvers to the
fold - who are equally passionate about communication and great ideas.

SOURCE Blue Band Media

Blue Band Media

CONTACT: on Blueband Media, visit www.bluebandmedia.com or contact: Sathish Bala, CEO
416.977.7447
sbala@bluebandmedia.com Noah Barlow, Director, Key Accounts
416.977.7447
nbarlow@bluebandmedia.com

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Profile: intent