New Collection from By Malene Birger - the Renovation Spring Summer 2012

New Collection from By Malene Birger - the Renovation Spring Summer 2012

FREDERKISBERG, Denmark, February 9, 2012/PRNewswire/ --

Standing behind the curtain her heart beats a rhythm of excitement and anticipation.
Within minutes she will enter the stage and walk the teen steps towards the love of her
life - the piano. This is her first big concert in Copenhagen and she only prays her new
pink suede pumps will guide her. During the next hour her fingers will do magic as they
hit the piano with precision and control. Since she was a little girl she has loved the
graphical expression of the black and white keys - it speaks to her creative mind
inspiring her to try new combinations in her work.

She looks down - the long green sequins dress is a perfect choice. Understated and
powerful! It radiates self- confidence, sexy and elegant. A very different choice from her
normal selection of stage outfits, but it is a symbol of this significant period in her
life - THE RENOVATION.

It started out as a simple renovation of her charming riad in Marrakesh - she fell in
love with the place immediately - finally she got the famous Moroccan arched windows! As
she closes her eyes she is almost there: The orange trees in the inner courtyard are
blooming and the smell is amazingly fresh. She has decided to go for white walls and few
selected walls painted grass green. Black and creme tiles at the floor makes her calm - a
celebration to her beloved piano. Somehow the renovation has influenced every part of her
life - it is time to clean up both mentally and physically. Now even her wardrobe is going
through a makeover. She feels for more long and lean silhouettes and she will look for
white clothes combined with strong and powerful colors for the summer.

It is time. The soft tones from the piano fill the air with a silky vibrant sound -
almost like the smooth fabric on her skin. She loves the way the tones spread in the
concert hall - clings around the audience like a loose summer dress around the female
body. Tomorrow she leaves for Marrakesh to finish her renovation - her dream! And she
knows that another exiting dream awaits her around the corner. She can't wait to get there
- and she will wear her new pants with extremely wide legs - fluttering like a piece of
music every time she walks...

The spring summer collection 2012
[http://bymalenebirger.com/branding/#/collection/showss12 ] is available now in the BY
MALENE BIRGER Webshop [http://shop.bymalenebirger.com ].

Collection & Accessories

THE SIGNATURES

Invite Moroccan culture inside - and make it the signature of the season. The arced
curves of Moroccan windows are translated into beautiful details - put inside blazers,
bags and shoes like small secrets with a strong graphical look. Or choose the bolder
version: The long lean pants with Arabian inspired embroider pattern along the side for a
new catchy look.

THE LOOK & SILHOUETTES

Long, lean, sleek, tall and....STRONG! The main inspiration is the 70's suit - it's
renovated, clean and sharpened! Wear the wide flare pants and wide lapel blazer with a
cool metal chocker. Or try the new silhouette with long tall lines as you combine the wide
pants with a modern jersey top, suede pumps in green and a futuristic metallic snake bag.
Find long effortless summer dresses and a new suit with an asymmetric silhouette - it is
relaxed but elegant floating along the body like a symphony.

You can't escape the black and white striped jacket with gold buttons! Or the long
full sequin dress for a fun night out. Rediscover the big white hat worn by Bianca Jagger
at her wedding in the 70ties and wear it with a miniskirt and a classic blue blazer with
gold buttons - a refreshed, modern and sexy look.

THE COLORS

White, creme, natural and more white! Embrace intense colors and explore bold color
blocking - grass green (metallic), dark green, warm apricot, raspberries or fresh aqua to
make a strong statement. And always add a little black to give the right contrast.
Remember the black and creme stripes - the well-known signature of By Malene Birger.

THE PRINTS

Prints are few and selected.....Fall in love with the artistic print in black and
creme - or get the signature t-shirt with the hand painted woman's face painted by Ms.
Malene Birger. Or simply go with the sophisticated wallpaper fleur print on silk for a
cool summer look.

THE ACCESSORIES

Futuristic accessories are adding an unexpected look - wear them to give attitude and
attention. Statement pieces are the metal chocker or the couples of Plexiglas cuffs - wear
one on each arm! Find the beautiful Arabian details inside bags and shoes and fall in love
with the chain bag in metallic water snake. Buy suede pumps in vivid colors and add the
sexy kitten heel decorated with crystals. Use the Ipad holder as a clutch or grab the
linen bag with strong graphic leather patterns and the giant tassels.

Company Profile

INTERNATIONAL SUCCESS

BY MALENE BIRGER A/S has an impressive success record as a well-respected brand
reflecting Malene Birger's personal sense of style, workmanship and details, appreciated
by women from a variety of cultures all around the world. BY MALENE BIRGER is the
recipient of numerous design awards and recognitions, including "Danish Brand of the Year"
and the "Gazelle Award", as the fastest growing company in Denmark's capital.

THE COMPANY

Since it began in 2003, BY MALENE BIRGER has expanded to become a forward-thinking
international brand. Today, the company has opened nearly 1,000 doors around the globe,
with sales in over 42 countries and representation by 17 agents and distributors. Current
markets include Denmark, Sweden, Norway, Finland, the UK, France, Germany, Holland,
Belgium, Switzerland, Spain, Portugal, Greece, Russia, Australia, the US and Canada.
Additionally, BY MALENE BIRGER is driving export sales through independent shops in
countries such as Italy, Iceland, Japan, Korea, Indonesia, Singapore, Kuwait, UAE, Saudi
Arabia, Bahrain, Jordan, Morocco and the Ivory Coast, as well as Poland, Croatia and the
Ukraine. A strong indication of a global brand in demand. Find BY MALENE BIRGER Boutiques
[http://bymalenebirger.com/branding/#/stores/ ] worldwide.

THE BRAND

BY MALENE BIRGER is an international designer brand offering affordable luxury to a
growing base of modern-minded consumers worldwide. Bringing an artistic angle to
contemporary classics created with love. The brand is based on a deep desire to encourage
women to choose the kind of life they truly want to live.

THE VISION

The company's vision is to be seen as a design driven, upscale, inspiring, respected
and well-established brand on the international fashion scene. A brand people feel proud
to wear - and work for. With a deep belief in designing products which create a personal,
emotional attachment for loyal customers around the world.

THE VALUES

OBSESSION - Actions speak louder than words. BY MALENE BIRGER is obsessed with not
just having beliefs, but living them. A love for the brand expressed in the products. The
business. And how the company acts towards the staff, customers and potential customers.
Never to give up. Adapting to changes with positive energy, confidence and persistence.

CREATIVITY - Travelling the world to get inspiration and a multi-cultural perspective
are key to the brand's creativity. Continuously developing the design DNA. Being honest
about what the brand is and isn't. Being curious. Acting with courage and curiosity.

RESPONSIBILITY - The company's reputation is built on respect, trust, loyalty and
integrity. BY MALENE BIRGER extends this responsibility to each link throughout the entire
chain.

EFFICIENCY - The company is driven by the desire to do the right things, in the right
way, at the right time. To stay one step ahead and to always have a Plan B. Insisting on a
business structure and strategy that's simple and focused.

THE CHARITIES

Ms Birger is proud to be part of a select group of high-profile individuals appointed
as special Ambassadors to UNICEF Denmark, a cause to which she is extremely committed. All
the proceeds from special items designed each season go to children in need, with over
500,000 Euros donated to date. Next on the agenda is visiting a project supporting the
quality of life for children in Togo, Africa. Locally, BY MALENE BIRGER makes an ongoing
donation every year to the Danish Children's Aid Foundation (B0rnehjaelpsdagen), which
helps increase the self-esteem of children placed in institutions or foster families.

PR CONTACT
Christina Neustrup
PR Manager
Tel.: +45-3326-7660
chne@bymalenebirger.com

Source: By Malene Birger

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