Madonna's Record Breaking Numbers

Madonna's Record Breaking Numbers

Pre-orders for Material Girl's New MDNA Album on iTunes Reaches No. 1 in 50 Countries - Largest One Day Pre-order in iTunes History

"Give Me All Your Luvin'" Single Arrives at #13 on Billboard's Hot 100 Chart

Clear Channel's Worldwide Multi-platform Promotion of Madonna's New Single Helps Propel MDNA, Drives Record-breaking Sales

Madonna's Bridgestone Halftime Super Bowl Performance Peaks at 112.6 Million Viewers - Most Watched Ever

NEW YORK, Feb. 8, 2012 /PRNewswire/ -- It's been a record breaking week for Madonna. Along with the largest halftime US viewership in Super Bowl history including Madonna's Bridgestone Halftime performance (peaking at 112.6 million viewers), the pre-orders for the Material Girl's upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, "Thanks for all the L-U-V!! from around the world."

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna's highly anticipated new single and video, "Give Me All Your Luvin'," across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS:

Number 1's Pre-orders for
Madonna's MDNA album on iTunes
(biggest one day pre-order in
iTunes history) hit the top
spot at iTunes stores in 50
50 countries!

11,000,000+ YouTube downloads of new Madonna
video...and counting
The most searched subject on
YouTube and Google during the
Super Bowl

13 Madonna's new single catapults
to the #13 spot on Billboard's
Hot 100 Chart

56 "Give Me All Your Luvin'" marks
Madonna's 56th appearance on
the Hot 100 according to
Billboard's Keith Caulfield

Peak audience viewership during
Madonna's halftime performance
- largest in Super Bowl history
- up 4 million from last year -
surpasses Michael Jackson's
112.6 Million 1993 halftime performance

47.1 Million Households saw Madonna's Super
Bowl Performance
#6 Trending at No. 6 on European
Airplay Charts
#2 iTunes Single, jumped from
previous spot 11 after the
Super Bowl

2500 Spins in less than 48 hours at
Top 40 radio
25 "Give Me All Your Luvin'"
single's chart debut
51 Global Tour Dates Announced by
Live Nation
1600 Clear Channel Digital Billboards
Around the Globe aired
Madonna's "Give Me All Your
Luvin'"

SUPER BOWL BY THE NUMBERS:

320 Hours of rehearsal prior to
performance
750 Hours to create and complete the
Givenchy gold cape Madonna
arrived in

4 Special guests: Nicki Minaj,
M.I.A., LMFAO and Cee Lo Green
1 Slackliner
20 Dancing Dolls
17 Core Dancers
200 Members of Gospel Choirs from
Indianapolis area
150 Gladiators carried Madonna onto
the stadium with 280 feet of
custom made 3 inch rope
lbs. -weight of Madonna's
golden throne designed by
Madonna and Jimmie Martin in
London. Throne included 2
specially designed sphinx heads
1200 covered in Swarovski crystals.

100 Members of Drumline
250 Volunteers who assembled and
took down stage during half
time in 6 minutes (go
Hoosiers!)

27 Carts which carried the stage
were wheeled in by the
volunteers
36 Projectors hung from ceiling of
stadium to create light show

120 Individual lashes applied to
each of Madonna's eyelids per
eye
18k Rose gold ground down and added
to Madonna's eye shadow and
lips by makeup artist Gina
Brooke

200 Pairs of black briefs provided
by Calvin Klein for the
Gladiators (they got to wear
them home)

MADONNA BY THE LETTERS:

MDNA Title of Madonna's upcoming
CD (scheduled for March 26th
release)
Title of just released film
directed and co-written by
Madonna

W.E.
Madonna
L.U.V.
You Wanna?
Y.O.U.

SOURCE Interscope Records

Interscope Records

CONTACT: Liz Rosenberg, liz@lizrosenbergmedia.com, Karen Moss, karenmoss@lizrosenbergmedia.com, or Nadia Ali, nadia@lizrosenbergmedia.com, all of Liz Rosenberg Media, +1-212-991-4290, for Interscope Records; Dennis Dennehy, d.dennehy@umusic.com, +1-310-865-7934, or Christine Wolff, christine.wolff@umusic.com, +1-212-841-8048, both of Interscope Geffen A&M

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