Official Broadcast Sponsors for USA Sevens International Rugby Tournament Include Subway, Caesars Entertainment, 5-hour Energy and DHL

Official Broadcast Sponsors for USA Sevens International Rugby Tournament Include Subway, Caesars Entertainment, 5-hour Energy and DHL

Tournament in Las Vegas Feb. 10 - 12

LAS VEGAS, Feb. 8, 2012 /PRNewswire/ -- USA Sevens LLC today announced the addition of national broadcast sponsors Subway, Caesars Entertainment, 5-hour ENERGY®, and DHL for the upcoming USA Sevens International Rugby Championship, round 5 of the HSBC Sevens World Series at Sam Boyd Stadium in Las Vegas on February 10 - 12. In-stadium benefits of the sponsorship for each partner consist of signage that includes permanent logos on and surrounding the field, jumbotron messaging and virtual in-broadcast signage. With live coverage throughout the weekend from NBC, NBC Sports Network and Universal Sports, each sponsor will also retain rights during broadcasts including tagged tune-in promotion on NBC and commercial inventory.

"The premier group of world-class brands who have partnered with us for the 2012 USA Sevens accentuates rugby's rapid growth in the U.S.," said Jonathan First, president USA Sevens Rugby. "Each of these organizations has a unique opportunity to showcase their brands to fans of the fastest growing sport in America. And with a worldwide broadcast reach of 333 million homes, the tournament is an ideal platform for brands looking to reach a global audience."

Additional sponsors include GUINNESS®, Las Vegas Convention and Visitors Authority, Station Casinos, Qantas, adidas, Pepsi, Callidus Cloud and Digital Simulation.

"Last year we were pleased to offer U.S. viewers their first chance to see live action of the HSBC Sevens World Series, and the response was overwhelmingly positive," said Jon Miller, president of programming for NBC Sports. "As the popularity of rugby continues on its rocket-like trajectory, we expect increased viewership to return to NBC Sports for the 2012 USA Sevens tournament, and we know this year's event will provide another spectacular viewing experience."

USA Sevens fans can view live coverage of the event on NBC, NBC Sports Network and Universal Sports Network during the following times:

Saturday, Feb. 11: 3:30 - 6 p.m. EST on NBC; 7 - 9 p.m. EST on NBC Sports Network

Sunday, Feb. 12: 12:30 - 2 p.m. EST on Universal Sports Network; 2:30 - 4:30 p.m. EST on NBC Sports Network; 4:30 - 6 p.m. EST on NBC

National teams from Argentina, Australia, Brazil, Canada, England, Fiji, France, Japan, Kenya, New Zealand, Samoa, Scotland, South Africa, United States, Uruguay and Wales will all compete in the USA Sevens tournament.

USA Sevens tickets can be purchased online at www.usasevens.com.

About USA Sevens Rugby
The USA Sevens international rugby tournament in Las Vegas is the fifth of nine stops on the 2011-12 HSBC Sevens World Series. The three-day tournament is the only North American stop for the Sevens World Series. The premier rugby tournament in North America, fans will see 16 national teams play 44 matches during the three-day competition in an attempt to gain points in the Sevens World Series standings.

About NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast's 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, NBC Sports Network, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, IndyCar, French Open, Tour de France, and many more.

Universal Sports Network
Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States. Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby. Whether on television, online, or on the go with mobile and tablet applications, Universal Sports offers a four-screen experience to fans of global sports every day of the year. For more information, please visit UniversalSports.com.

About SUBWAY® Restaurants
?Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey - one that has made it possible for thousands of individuals to build and succeed in their own business. In 2011, for the third straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options," "Most Popular" and "Top Service" categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Caesars Entertainment Las Vegas Resorts
Experience TOTAL Vegas with Caesars Entertainment's Las Vegas resorts: Caesars Palace, Planet Hollywood Resort & Casino, PH Towers, Paris Las Vegas, Flamingo Las Vegas, Rio All-Suite Hotel & Casino, Harrah's Las Vegas, Bally's Las Vegas, Imperial Palace Las Vegas, Bill's Gamblin' Hall & Saloon and O'Sheas. Caesars Entertainment Corporation is the world's largest casino-entertainment company. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. All Caesars Entertainment Las Vegas resorts proudly prohibit adding hidden resort fees to hotel guest room rates. For more information, please visit www.caesars.com.

About 5-hour ENERGY®
5-hour ENERGY® is a liquid energy shot that provides hours of energy and alertness. It contains a blend of B-vitamins and amino acids, zero sugar and four calories. It is available at retail outlets throughout the United States, Canada, the U.K., Ireland, the Netherlands and Spain.

About DHL -- The Logistics company for the world
DHL is the global market leader in the logistics industry and "The Logistics company for the world." DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010. For more information: www.dp-dhl.com

SOURCE USA Sevens LLC

USA Sevens LLC

CONTACT: Matt Guidish, mguidish@kirvindoak.com, or Carolyn Linck, clinck@kirvindoak.com, both of Kirvin Doak Communications, +1-702-737-3100

Web Site: http://www.usasevens.com

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