Nevada Development Authority Announces Re-launch of Successful 'TV Testimonial' Campaign in Southern California

Nevada Development Authority Announces Re-launch of Successful 'TV Testimonial' Campaign in Southern California

TV spots feature executives discussing advantages of living in Southern Nevada

LAS VEGAS, Feb. 8, 2012 /PRNewswire/ -- The Nevada Development Authority has re-launched the successful 'TV Testimonial' advertising campaign that hit Southern California airwaves last summer, answering the frequently asked question: "Why relocate to Nevada?" The NDA testimonial campaign, which involves 30-second commercials, will be shown in Southern California markets until March 29, 2012.

The advertisements allow potential Southern California businesses to hear first-hand from satisfied Nevada entrepreneurs about the numerous reasons why relocating to the Silver State has many business, family and lifestyle advantages. The 2011 ad campaign helped the Nevada Development Authority make a lasting impression by featuring many high-profile Nevada residents who shared highlights of why Nevada is a prime place to reside.

This year's ad testimonials have added some new Nevada business owners that will be featured along with the previous 16 interviews. Among them are: Saville Kellner, chief executive officer of Lake Industries, Black Card Radio and JLS Financial; Dana White, president of the UFC (Ultimate Fighting Championships); J.T. 'The Brick,' nationally syndicated radio sports talk personality; and Michael Yackira, chief executive officer of NV Energy. The 2011 testimonials included Tony Hsieh of Zappos.com, Rick Moonen of RM Seafood, Jeremy Aguero of Applied Analysis, and Las Vegas entertainers Wayne Newton and Terry Fator, to name a few.

"We always promote our outstanding business climate in our advertising campaigns, but last year we shifted our approach to let California business people hear from Nevada business executives about the many assets our state has to offer," said Somer Hollingsworth, president and chief executive officer of the Nevada Development Authority. "The testimonial ads focus on the positive lifestyles, schools, community activities and business support in Nevada. Our ads build third-person credibility among California residents with any uncertainty about relocating here.

About the NDA

The Nevada Development Authority is Southern Nevada's premier economic development agency. For 55 years, the NDA has continued to diversify and improve the economy of Southern Nevada. For more information, call 702.791.0000 or visit www.yesvegas.biz, www.nevadadevelopment.org or www.move2vegas.biz.

SOURCE Nevada Development Authority

Nevada Development Authority

CONTACT: Raquel Sanchez of The Ferraro Group, +1-702-367-7771, for Nevada Development Authority

Web Site: http://www.nevadadevelopment.org

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