National Latino Broadcasting Announces First-of-its-Kind Political Programming from Washington DC Targeting US Hispanics

National Latino Broadcasting Announces First-of-its-Kind Political Programming from Washington DC Targeting US Hispanics

SIRIUSXM's CRISTINA RADIO AND EN VIVO TO INCLUDE NATIONAL COVERAGE OF 2012 ELECTION

MIAMI, Fla., Jan. 18, 2012 /PRNewswire/ -- National Latino Broadcasting LLC (NLB) announced today the roll-out of cutting-edge programming examining current political issues on Cristina Radio and En Vivo, its channels on SiriusXM targeting US Hispanics. NLB has made a commitment to provide extensive and insightful coverage of the 2012 elections from SiriusXM's Washington DC-based studio, where daily original content will be created. The media entity will also broadcast from its Miami headquarters and has established correspondents in major cities across the country with strong Hispanic presence.

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"NLB's political programming offers a unique bicultural and bipartisan perspective on American politics and Latino voters, our country's fastest growing electorate. The first of its kind approach provides listeners real insight on the issues impacting the Latino vote through the lens of some of the nation's top Hispanic political strategists," said Nelson Albareda, President and CEO of NLB.

Both En Vivo and Cristina Radio will air political segments and provide election coverage across their entire programming grid, as well as offer listeners specialized shows with live feeds from Washington DC.

Cristina Radio will air From Washington al Mundo, bringing information from the nation's capital on current events in foreign policy. Mauricio Claver-Carone, a Capitol Hill insider, political advocate, and one of the nation's most widely-respected foreign policy commentators, will share his expertise on a broad range of international, political and economic affairs. From Washington al Mundo features interviews and discussions with national and international leaders, policy experts and opinion-makers and airs Mondays and Wednesdays at 4:00 pm ET. Premiering this week, Claver-Carone's special guest is U.S. Representative Ileana Ros-Lehtinen, Chairman of the House Foreign Affairs Committee and Republican Congresswoman from Florida.

Also on Cristina Radio, a new generation of political commentators from opposite sides of the aisle will face off in Power Play. Two fresh voices on the political scene, Republican Bettina Inclan and Democrat Alicia Menendez, serve up a savvy combination of politics, pop culture and social issues with a Latino twist. By sharing their unique perspectives as young Latina political strategists in the world of campaigns and elections, they provide listeners insider access to the 2012 elections and beyond. In addition, Power Play will cover the Republican primaries including broadcasting from some of the key races. A new program airs every Tuesday and Thursday at 4 pm/ET.

En Vivo will air the segments providing insight into the world of politics and election coverage on its morning show, Tu Manana Live, on SiriusXM channel 147 at 6 am/ET.

Cristina Radio, which airs on SiriusXM channel 146, launched last Thursday, January 12th. The channel has been built around media mogul and talk show icon Cristina Saralegui who signed an exclusive radio contract with NLB in May 2011 and is making her satellite radio debut. NLB's other channel, En Vivo, airingon SiriusXM channel 147, is an innovative music channel offering exclusive Latin GRAMMY®( )related content, also hit the airwaves last Thursday.

In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of the Sirius and XM satellite radio platforms. It offers listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues.

About Mauricio Claver-Carone

Attorney, Washington insider, political power-player, Mauricio Claver-Carone brings over a decade of experience in academia, Capitol Hill, and the Executive Branch. He is one of the country's most respected foreign policy commentators.

About Bettina Inclan

A highly sought-after communications and political strategist, who served prominent roles in both the California and Florida gubernatorial races, where she helped Florida Governor Rick Scott win the majority of the Hispanic vote. Recognized as one of the leading experts in reaching Latino voters, she now serves as the Director of Hispanic Outreach for the Republican National Committee and has previously served as the Executive Director of the Republican National Hispanic Assembly.

About Alicia Menendez

Well-known speaker, writer and television commentator. From Rock the Vote to Democracia USA, her work focuses on engaging more women, Latinos and young people in the electoral process. She is the co-founder of DailyGrito, a top website featuring a Latino take on politics; and DefineAmerican, a non-profit organization dedicated to elevating the national conversation around immigration.

About National Latino Broadcasting, LLC.

National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB's multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company's flagship media properties include two satellite radio channels on Sirius XM Radio.

For more information on NLB, visit www.NLBlive.com.

About Sirius XM Radio

Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; potential economic recessionary trends and uncertain economic outlook; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

SOURCE National Latino Broadcasting LLC

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National Latino Broadcasting LLC

CONTACT: Contact for National Latino Broadcasting, LLC: Sam Duque, +1-305-668-4343 Ext 236, Info@NLBlive.com; Contact for Sirius XM Radio: Michelle Dominguez, +1-212-901-6792 , Michelle.Dominguez@siriusxm.com

Web Site: http://www.NLBlive.com

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