GREY GOOSE® the World's Best Tasting Vodka Signs Top-Ranked Pro Golfer Matt Kuchar to Represent Brand

GREY GOOSE® the World's Best Tasting Vodka Signs Top-Ranked Pro Golfer Matt Kuchar to Represent Brand

This Relationship will kick-off the re-launch of "GREY GOOSE 19th Hole" on Golf Channel

CORAL GABLES, Fla., Jan. 18, 2012 /PRNewswire/ -- GREY GOOSE®, the "World's Best Tasting Vodka," is pleased to announce its exciting collaboration with professional golfer Matt Kuchar, a three-time PGA Tour winner. Beginning this month, the celebrated athlete will serve as an official spokesperson for the GREY GOOSE golf program, a leading consumer activation platform for the brand. The announcement also marks a new and exciting era of "GREY GOOSE 19th Hole," a GREY GOOSE ENTERTAINMENT® original television program exclusive to Golf Channel that has captivated golf enthusiasts for the past ten years.

"GREY GOOSE Vodka has maintained a long-standing commitment and a strong presence in the golf arena. We are honored to welcome such a stellar athlete to the brand," said Michelle D. Beauchamp, brand director of GREY GOOSE at Bacardi USA. "Matt Kuchar's sportsmanship, athleticism and competitive drive represent the best of the sport of golf."

As the GREY GOOSE golf spokesperson, Matt Kuchar will appear on the premier episode of the new "GREY GOOSE 19th Hole" on January 26 and represent the brand in all facets of its golf program which includes supporting retail point of sale, hosting meet-and-greet sessions at PGA Tour events and helping develop the GREY GOOSE Collection golf gear.

"As a longtime fan of GREY GOOSE off the course, I am really excited about joining the family and representing the World's Best Tasting Vodka as an official spokesperson," said Kuchar. "I am proud to be aligned with GREY GOOSE as the leading super-premium vodka brand continues its longstanding tradition in golf."

Kuchar is the fourth-highest ranked American golfer in the world. Known as the all-American family man with a striking smile and wholesome demeanor, Kuchar has demonstrated arguably the most consistent golf performance on the course since 2009. He is one of only two golfers to have had 20 top-ten finishes over the past two years and is the winner of three PGA Tour events. Kuchar was most recently a member of the victorious United States Presidents Cup and World Cup teams.

In 2010, Kuchar won the PGA's Vardon Trophy and the PGA Tour's Byron Nelson Award, both recognizing the player with the lowest scoring average, as well as the PGA Tour's Arnold Palmer Award for leading the money list in 2010.

On the heels of this new relationship, GREY GOOSE also is introducing a new season of "GREY GOOSE 19th Hole," which premieres with a new format on Thursday, Jan. 26 at midnight EST. Celebrating its 10th anniversary exclusively on Golf Channel, "GREY GOOSE 19th Hole" will continue to feature the compelling discussion and debate that made it one of Golf Channel's most popular talk shows, but also will take viewers inside the latest news from the world of golf. New host Lara Baldesarra will moderate discussion from a panel of experts. A new show will air each Thursday and Friday night.

About GREY GOOSE® Vodka

Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France - soft winter wheat from le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac, that is naturally filtered through Grande Champagne limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas. www.GreyGoose.com.

About Matt Kuchar

Ranked 11th in the Official World Golf Rankings, pro golfer Matt Kuchar continues to make a name for himself as one of the PGA Tour's top players. A three-time PGA Tour winner (2010 The Barclays, 2009 Turning Stone Resort Championship and 2002 Honda Classic), he is the fourth-highest ranked American golfer in the world. Finishing the 2010 season with more top-10 finishes (11) than any other player and receiving his first Ryder Cup selection, Kuchar earned numerous accolades, including the Vardon Trophy and Byron Nelson Awards for lowest scoring average and the PGA Tour's Arnold Palmer Award for leading the money list. Kuchar continued his success in the 2011 season, earning his first Presidents Cup selection and teaming with Gary Woodland to become the first American duo to win the World Cup in 11 years. Prior to turning professional in 2000, he graduated from Georgia Tech, where he was a two-time first-team All-American. Kuchar was the U.S. Amateur Champion in 1997, received the 1998 Haskins Award as the nation's top collegiate golfer and was the low amateur at both The Masters and U.S. Open in 1998. A native of Winter Park, Florida, he currently resides in Sea Island, Georgia, with his wife and two young sons.

About Golf Channel

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf's best news, instruction and original programming. Golf Channel's digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.

GREY GOOSE® Vodka and Flavored Vodkas
SIP RESPONSIBLY
www.GREYGOOSE.com

©2012 GREY GOOSE AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.

SOURCE GREY GOOSE(R) Vodka

GREY GOOSE(R) Vodka

CONTACT: CONTACT: Rebecca Janoff, rjanoff@hs-pr.com, +1-917-351-8685

Web Site: http://www.GreyGoose.com

-------
Profile: intent