Global Fitness Company, Zumba Fitness, Joins Pitbull on the Euphoria Tour

Global Fitness Company, Zumba Fitness, Joins Pitbull on the Euphoria Tour

Zumba® Celebrities Gina Grant, Tanya Beardsley and Beto Perez Perform with Pitbull in Key Cities for the Hottest Concert Tour on the Planet

HALLANDALE BEACH, Fla., Oct. 21, 2011 /PRNewswire/ -- International music superstar, Pitbull (a.k.a. Mr. Worldwide) has invited global dance-fitness company Zumba Fitness to join him on the Euphoria Tour with Enrique Iglesias on stage during three key concert tour locations: Newark, Los Angeles and Miami. Zumba® celebrities, Gina Grant, Tanya Beardsley and Beto Perez, will perform the customized Zumba® choreography for "Pause" off of Pitbull's new critically acclaimed album Planet Pit. The choreography video for the song has already received over 1 million views and the moves are practiced by thousands of Zumba® fans all over the world.

(Photo: http://photos.prnewswire.com/prnh/20111021/NY90615-a )

(Photo: http://photos.prnewswire.com/prnh/20111021/NY90615-b )

"Zumba Fitness is the only fitness company to ever go on tour with a major recording artist," said Alberto Perlman, CEO of Zumba Fitness. "It continues to be such an incredible experience to watch Zumba's growth since its inception one decade ago; the company began as a dance-fitness concept and developed into a massive lifestyle brand. We are honored that such an influential, talented artist as Pitbull has invited us to join him on his tour."

Zumba Fitness began its relationship with Pitbull earlier this year when Beto created the dance arrangement for Pitbull's "Pause" choreography video. This past summer, the performer joined the global dance-fitness company in Orlando, Florida for its annual convention. Pitbull infused excitement into a crowd of over 6,000 Zumba instructors in a Zumba Fitness Concert(TM), in addition to a private evening concert for the instructors. In September, Pitbull put on an energetic performance alongside Zumba Fitness dancers during the 5th Annual ALMA awards, where he was awarded the prestigious award for "Best Male Music Artist."

The Euphoria tour began in Boston on September 22nd. Beto, Gina Grant and Tanya Beardsley have already appeared on two tour stops including Newark, New Jersey, on September 24 and Los Angeles, California, on October 6. The last Zumba/Pitbull stop will be at the sold out concert on October 22 in Miami, Florida, at the American Airlines Arena.

Originating as a Latin-inspired dance workout routine, created by Beto just a decade ago, Zumba® has developed into a global lifestyle with fitness programs ranging from Zumbatomic® classes for kids to the Zumba Gold® program for active older adults. Through these classes, Zumba Fitness helps over 12 million people each week in 125 countries throughout the world build a network of support and friendships - reclaiming their lives with a fun, easy and safe way to get and stay in shape.

About Pitbull:

Pitbull's sixth studio album, Planet Pit, features a host of pop music luminaries including Marc Anthony, Enrique Iglesias, Jamie Foxx, Chris Brown, T-Pain and Kelly Rowland as well as star-studded producers Dr. Luke, Max Martin, David Guetta and Benny Blanco. The knockout smash "Give Me Everything" featuring Ne-Yo marks Pitbull's first #1 single on the Billboard Hot 100 and Pop charts and is also a top ten hit in 15 countries. Pitbull's latest single "Rain Over Me" featuring Marc Anthony has swept through the Billboard Latin charts, topping at #1 on their Pop, Rhythmic and Tropical charts. Pitbull has also collaborated with some of music's biggest stars including Jennifer Lopez, Enrique Iglesias, Usher and Shakira, to name a few. His last album Rebelution produced such global hits as "I Know You Want Me (Calle Ocho)" and club favorite "Hotel Room Service." Even with the new album, Pitbull still found time to introduce Voli, his own line of premium, low-calorie vodka and a partnership with Sheets, the dissolvable energy strip. Pitbull also made his way into the tech world with his very own Planet Pit iPad app, produced by ROBA Interactive. The multi-media app redefines the music experience with hours of behind-the-scenes interviews about the making of every track on Planet Pit. These entrepreneurial ventures are the latest for Pitbull, who has inked major sponsorship deals with blue-chip brands like Kodak, Dr Pepper and Bud Light.

About Zumba Fitness, LLC:

Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the "fitness-party," Zumba® classes provide an effective total-body workout, which tone and sculpt while burning fat. In 2011, Zumba Fitness celebrates 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations. In addition to the original Zumba program, there are now four specialty programs: the Zumba Gold® program, a modified version for active older adults; the Zumba® Toning program featuring lightweight, maraca-like Zumba® Toning Sticks; the Aqua Zumba® program, the ultimate "pool party" workout; and the Zumbatomic® program, kid-friendly Zumba routines. For at-home fitness, the brand offers the Zumba® Fitness Total Body Transformation DVD Set and the cutting-edge Zumba® Fitness Exhilarate(TM) DVD collection; both feature original Zumba® fitness music created by Grammy award-winning producers. In 2010, the Zumba® Fitness Video Game was released on multiple platforms. The brand also offers its colorful and expressive multiseasonal Zumba® Apparel and accessories collection. With every new project Zumba Fitness undertakes, the mission remains the same - to make instructors successful. For more information or to find a live class, visit zumba.com and find us on Facebook and Twitter. For approved photography, email pr@zumba.com.

A quick note about the Zumba® trademark

The word ZUMBA® was coined by our company and is the brand name for our fun and effective fitness program that combines easy-to-follow moves with invigorating Latin and international rhythms. When referring to ZUMBA® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba Fitness classes:

Please do not:

-- Use Zumba as a verb -- for example, "once you zumba, you'll be hooked."
-- Use Zumba as a noun -- for example, "zumba is my favorite exercise."
-- Use Zumba as a generic term -- for example, as a name for a fitness
program "My gym offers zumba."

Instead, please do:

-- Capitalize the letter "Z" or the whole word "ZUMBA."
-- Refer to "the Zumba fitness program," "Zumba class," "Zumba instructor"
etc. - for example "The Zumba fitness program is the most fun you'll
ever have while working out" or "I love my Zumba instructor, she's the
best."
-- Use the ® symbol following the word Zumba® - especially in headers and
titles.

SOURCE Zumba Fitness

Photo:http://photos.prnewswire.com/prnh/20111021/NY90615-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20111021/NY90615-b
http://photoarchive.ap.org/
Zumba Fitness

CONTACT: Shaun Leavy, MWW Group, +1-201-964-2427, sleavy@mww.com or Tom Muzquiz, +1-310-272-2638, tom.muzquiz@sonymusic.com

Web Site: http://www.zumba.com

-------
Profile: intent