Business Development Director for Bodog Europe

Business Development Director for Bodog Europe

LONDON, October 12, 2011/PRNewswire/ --

Peter Woodfine joins Bodog Europe as Director of Business Development
with over 10 years experience in the role, having held positions with
lastminute.com, Channel 4, Endemol and, most recently, Sportingbet.

Peter will be responsible for managing existing relationships and
sourcing new business opportunities for Bodog Europe and assisting with the
growth of the Bodogbrand and product offerings in all its key markets.

Peter, commented: "There are few brands that embrace digital media and
like to experiment with new ideas as much as Bodog [http://www.bodog.co.uk ]
and for Business Development that is really attractive. In such a
competitive space being conventional is rarely an option and Bodog agrees
which makes this role a perfect fit for me."

Patrik Selin, CEO of Bodog Europe, commented: "At the very core of the
Bodog brand is a desire to experiment and actively search for opportunities
rather than let them come to us. Anybody in marketing with a decent budget
will be inundated with offers but as a result you can be sure your
competitors are receiving the same opportunities. We want to go out there
and find that key event or platform or idea that will set us apart from
others and Peter has a great range of experience that can help us seek out
more of these unique opportunities."

Source: Bodog Europe

For further information please call: Ed Pownall, BodogBrand.com's International Press Office (London), on +44-7825-064-776

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