blowUP media UK Ltd Installs the Biggest Full-Motion Digital Advertising Screen in Birmingham

blowUP media UK Ltd Installs the Biggest Full-Motion Digital Advertising Screen in Birmingham

LONDON and DUSSELDORF, Germany, August 12, 2011/PRNewswire/ --

- Kellogg's and 20th Century Fox are the First Advertisers to Secure
Spots on the new blowUP Super Motion

blowUP media UK Ltd - a company within the Ströer Group specialising in
large format outdoor advertising space - have installed a 61 square metre
digital screen on Birmingham's High Street opposite the iconic Bullring
Shopping Centre.

The blowUP Super Motion is the biggest digital advertising screen in
Birmingham and is set to become a landmark site for digital outdoor
advertising in the UK. The blowUP Super Motion will provide advertisers with
the highest level of modern full-motion technology and will also be able to
display dynamic and live campaigns which will be seen throughout the day by
a busy pedestrian audience.

Dominic Gesua, Managing Director of blowUP media UK Ltd, explains: "For
years now, blowUP media have been delivering Giant Poster locations in many
of Europe's most cosmopolitan cities. We can now offer brands the
opportunity to showcase their campaigns on another large scale format in the
form of our first full-motion digital screen. It's a very exciting time for
us as we look to expand on our high-impact portfolio of Giant Poster
locations and I firmly believe the Super Motion site in Birmingham is a
fantastic start to this."

Kellogg's, who are advertising their "Special K" cereal and 20th Century
Fox, who are advertising their latest big-budget film release "Rise of the
Planet of the Apes" are among the first advertisers who have already decided
that using the Super Motion will prove a worthy addition to their media
plans.

David Walker, Marketing Operations & Media Controller, Kellogg's,
expresses: "The opportunity to appear on the biggest full-motion digital
screen in Birmingham was too good to miss. Our advertisement will be seen by
the vast majority of our target market who visit the Bullring Shopping
Centre and as a result of using the site we are convinced that the campaign
and its impact in this area will be a great success."

Helen Davis, Marketing Manager, 20th Century Fox Theatrical, explains:
"Rise of the Planet of the Apes is a major release for 20th Cent. Fox and we
are delighted to be appearing as a launch advertiser on blowUP media's new
digital screen. The announcement of any new film on a digital platform
benefits tremendously when you can run full-motion creative, and when you
get the right location to do it on, it's the perfect fit. blowUP media's
site is a great example of this and we are very excited about the new
opportunity it presents."

The Bullring Shopping Centre is one of the most successful retail
locations in Europe, drawing in some 40 million visitors every year to its
160 shops. Each week more than 750,000 people can be found in and around the
area.

Visual materialfor "blowUP Super Motion" in Birminghamcan be found at:

http://microsites.blowup-media.com/digital_display_birmingham/
[http://microsites.blowup-media.com/digital_display_birmingham ]

The material can be used for editorial purposes at no cost. Please use
"blowUP media" for the photo credits.

About blowUP media

blowUP media, a Ströer Group company, specializes in large-scale
outdoor advertising that ranges in size from 100 to 17,300 square metres.
Its advertising spaces ensure that companies' statements and messages reach
their target groups at prime locations in important European cities. No
matter if it's Berlin, London or Madrid, large-scale posters are a
particularly effective means of generating attention, and they have an
unrivaled impact on the urban landscape. blowUP media manages approximately
300 locations, giving it the largest network of giant posters in Europe. The
company has offices in 12 European towns and cities and is a business
partner for advertisers and municipal authorities. Time and again, blowUP
media's award-winning projects set the standards for designing public spaces
- one of our projects, The Longest Love-Letter In The World, has even made
it into the Guinness Book of Records. More information is available at
http://www.blowup-media.com.

Contact:
blowUP media UK Ltd
Dominic Gesua
Managing Director
The Media Centre, 6th Floor
3-8 Carburton Street
London W1W 5AJ
E-Mail: presse@blowup-media.com

http://www.blowup-media.com

Source: blowUP media

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