Get Stripped: Virgin America and Black Star Beer Team Up to Present the Official VIP Party of the 4th Annual Sunset Strip Music Festival

Get Stripped: Virgin America and Black Star Beer Team Up to Present the Official VIP Party of the 4th Annual Sunset Strip Music Festival

Friday, August 19, 2011

WHAT: Virgin America, the award-winning California-based airline and official airline of the Sunset Strip Music Festival (SSMF) for the fourth year in a row, has teamed up with Black Star Beer to sponsor the official VIP party of the festival at SkyBar at Mondrian Los Angeles in West Hollywood to kick off the festival weekend on August 19.

(Logo: http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO )

Celebrating the vibrant musical legacy of The Sunset Strip, this year's SSMF will showcase a number of The Strip's most legendary clubs and bands. Clubs participating in the festivities during the three-day festival running from August 18 through August 20, include The Roxy Theater, House of Blues, Whisky A-Go-Go, Key Club and Viper Room. Sunset Boulevard will also be closed to traffic between San Vincente Boulevard and Doheny Drive for the street festival on Saturday, August 20 where headlining acts Motley Crue, Bush, Public Enemy, Matt & Kim and more than 70 additional bands will perform.

Virgin America is the music fan's airline and has the largest in-flight entertainment library in the domestic skies. In addition to a 30+ -film library, live TV and video games at every seat Red(TM) features music videos and more than 3,000 MP3s and allows guests to create their own playlists in-flight.

WHEN: FRIDAY, AUGUST 19th

WHERE: SkyBar at Mondrian Los Angeles

8440 Sunset Boulevard, West Hollywood

MEDIA RSVP: Please RSVP no later than August 15th to patricia.condon@virginamerica.com

RED CARPET: Media should arrive for check-in and set up at 7:30 p.m. and report to the media check-in desk.

KEY VISUALS: Celebrity Guests including:

-- Tommy Lee (Motley Cr ue)
-- Vince Neil (Motley Crue)
-- Nikki Six (Motley Crue)
-- Mick Mars (Motley Crue)
-- Jerry Ferrara (Entourage)
-- Scott Porter (Friday Night Lights)
-- Edi Gathegi (Twilight)
-- Drew Fuller (Army Wives)
-- Jayson Blair (The Hard Times of RJ Berger)
-- Matt & Kim

Patricia Condon (650) 906-8147 /
Media Contacts: patricia.condon@virginamerica.com
Ashley Garver (415) 732-1025 /
agarver@blackstarbeer.com

About Virgin America: Headquartered in California and launched in 2007, Virgin America is one of the fastest growing new U.S. airlines of all time and currently employs over 1600 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline's base of operations is San Francisco International Airport's modern International Terminal. The airline's new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America was the first airline to offer in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via its touch-screen Red(TM) seatback platform. In addition to a 30-film library including Oscar winners, foreign language films and Hollywood blockbusters, Red features live TV, videogames, seat-to-seat chat, 3,000 MP3s, music videos, interactive Google maps and more. In just three years flying, Virgin America was named "Best Domestic Airline" in the Condé Nast Traveler 2008, 2009 and 2010 Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009, 2010 and 2011 World's Best Awards. For more: www.virginamerica.com

About Black Star Beer: Black Star Double Hopped Golden Lager was first brewed in Whitefish, Montana at the Great Northern Brewing Company in 1995. The beer was created by Minott Wessinger, a fifth generation brewer and great-great grandson of West Coast brewing pioneer Henry Weinhard. Black Star is a remarkably crisp and refreshing double-hopped (dry-hopped) lager with a distinctive, hoppy aroma and a rich, full-bodied flavor. In February 2010, Minott Wessinger and the Great Northern Brewing Company celebrated the 15th Anniversary of its first brewing. To find Black Star near you visit Black Star's Beer Locator - blackstarbeer.com/beerlocator. For more information: blackstarbeer.com or facebook.com/blackstarbeer

About Sunset Strip Music Festival: The Sunset Strip Music Festival (SSMF) was created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. The Sunset Strip Business Association is the managing member of the limited liability company, which owns the Sunset Strip Music Festival. SSMF 2011 is scheduled for Aug. 18-20 and includes a tribute event Sunset Strip rockers Motley Crue, performances in the venues Thursday, Friday and Saturday nights as well as an all day street festival on Saturday, featuring Motley Crue, Bush, Public Enemy and more than 70 additional bands throughout the day. For more information, please visit www.sunsetstripmusicfestival.com.

About Motley Crue: After over 80-million albums sold worldwide, Motley Crue returned to the top of the charts in 2008 with Saints of Los Angeles, their first studio album with the original line-up -- Nikki Sixx, Mick Mars, Tommy Lee and Vince Neil -- in a decade and the ninth studio album in their career. Based on the band's New York Times bestseller The Dirt, the disc debuted at #1 on the Independent Album chart and was the top debut of the week on the Billboard Top 200 albums at #4. "Saints of Los Angeles," which was nominated for a Grammy Award for Best Hard Rock Performance was also noted as the #1 Rock Song of the Year in 2008 by iTunes critics. Half a million rock fans old and new celebrated Crue Fest, the top touring rock festival in the summer of 2008, featuring Motley Crue, Buckcherry, Papa Roach, Sixx:A.M. and Trapt. Continuous touring around the world brought the band back to the U.S. for major arena shows and last summer's Crue Fest 2, which featured ten bands on two stages as well as treated fans to a show comprised of two separate sets -- the complete track listing from the hit album Dr. Feelgood (for the first time ever) followed by the best of the rest. This year, Motley Crue set out on a headlining summer tour with support from Poison and special guests New York Dolls. For more information on Motley Crue, please visit http://www.motley.com.

SOURCE Virgin America

Photo:http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO
http://photoarchive.ap.org/
Virgin America

Web Site: http://www.virginamerica.com

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