The Light Group Presents Special Weekend of Events at ARIA Resort & Casino in Las Vegas June 3 - 5

The Light Group Presents Special Weekend of Events at ARIA Resort & Casino in Las Vegas June 3 - 5

LAS VEGAS, June 3, 2011 /PRNewswire/ -- Leading hospitality, development and management company The Light Group is excited to announce this weekend's special events at ARIA Resort & Casino in Las Vegas including a pool party and birthday celebration for Dancing With The Stars' Mark Ballas at LIQUID Pool Lounge as well as a DJ concert event at HAZE Nightclub with DJ Mark Ronson.

Beginning Friday, June 3, Esquire magazine and NIVEA FOR MEN are hosting the ultimate in VIP experiences, in partnership with The Light Group, at ARIA. The "Look Like You Give a Damn" Weekend, which plays off NIVEA FOR MEN's slogan, will give guests the ultimate getaway weekend, marked by unique lifestyle experiences and VIP events including invitation-only parties, gifts and other activities. Additionally, superstar DJ and musician Mark Ronson will headline a concert experience at HAZE.

To kick off the weekend's festivities, The Deuce Lounge, centrally located on ARIA's casino floor, will host the "Look Like You Give a Damn" Lounge Friday evening. The lounge will feature activities including live gaming and casino education, style and grooming advice from noted experts, classic cocktails created by Esquire Drinks Columnist David Wondrich, and services including shoe shines and cigar rolling.

On Saturday, June 4, Ballas will celebrate his birthday with girlfriend Pia Toscano of American Idol and Sin City's daytime revelers at LIQUID, one of the top adult-only pool lounges and restaurants on the Las Vegas Strip. The daytime hot spot is equipped with luxurious private cabanas replete with 40" flat screen TVs, two private dipping pools, sprawling chaise lounges and plush daybeds that surround a 1,200-square-foot main pool. Also on Saturday at LIQUID, Esquire will create the "NIVEA FOR MEN Poolside Lounge" where guests will be invited to pick up a number of complimentary NIVEA FOR MEN-branded gifts including grooming products, stylish swimsuits, sunglasses, flip flops and other essential summer gear.

The "Look Like You Give a Damn" Weekend will culminate with a private concert event at HAZE Saturday night, headlined by Ronson, one of the world's leading arbiters of music and style. Ronson, a DJ, guitarist, music producer, artist and co-founder of Allido Records, also recently appeared in a highly stylized portfolio in Esquire's 2010 Fall Fashion issue.

To learn more about The Light Group's upcoming events, visit http://lightgroup.com/.

ABOUT THE LIGHT GROUP:

The Light Group is one of the United States' leading hospitality development and management companies, renowned for shaping the nightlife landscape on the Las Vegas Strip. Founded by Andrew Sasson and Andy Masi, the company manages and operates 15 food and beverage venues within the AAA Five Diamond Bellagio Resort & Casino, The Mirage Hotel & Casino, Monte Carlo Resort and Casino and ARIA Resort & Casino. The Light Group's portfolio expanded in December 2009 to include five new venues at ARIA at CityCenter: HAZE Nightclub, The Deuce Lounge, The GOLD Lounge (in partnership with Cirque du Soleil), LIQUID Pool Lounge and UNION Restaurant & Lounge.

SOURCE The Light Group

The Light Group

CONTACT: Anna Feiner, SHADOW PR, Office: +1-212-972-0277, Anna@shadowpr.com; Beth Bartolini, The Light Group, Office: +1-702-693-8300, Bbartolini@lightlv.com

Web Site: http://www.lightgroup.com

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