CBS Television Stations, American Airlines Partner to Support Children in Need Via Special Public Service Announcements

CBS Television Stations, American Airlines Partner to Support Children in Need Via Special Public Service Announcements

New TV Spots Feature Actress Kaley Cuoco Inviting Customers To Support American's Miles For Kids In Need Program

NEW YORK, June 1, 2011 /PRNewswire/ -- CBS Television Stations and American Airlines have teamed up to produce special public service announcements (PSAs) to raise awareness for the American Airlines Miles For Kids In Need® program, which provides support to a variety of purposes related to the well-being of children and their families. In 2010 alone, members of the American Airlines AAdvantage® loyalty program donated more than 80 million AAdvantage miles, which helped provide transportation for nearly 300 children and their families.

The recently launched PSAs - which feature actress Kaley Cuoco from the CBS hit sitcom The Big Bang Theory - encourage AAdvantage members to make a "big bang" in a child's life by donating their unused AAdvantage miles to American's Miles For Kids In Need program. The new 15- and 30-second PSAs are currently airing on CBS-owned stations across the country, and can also be viewed online at AA.com/JoinUs.

"Our stations welcome the opportunity to collaborate with American Airlines and encourage our viewers to do something great for children and families at a time when they really could use a helping hand," said Peter Dunn, President - CBS Television Stations.

Founded in 1989, the American Airlines Miles For Kids In Need program creates a rewarding way for AAdvantage members to help provide air travel for children and their families via partnerships with some of the world's foremost organizations dedicated to caring for children, including The Cystic Fibrosis Foundation, Miracle Flights, the International Hospital for Children and the Something mAAgic Foundation's annual WishFlight.

"We are honored to partner with CBS to raise awareness for American's Miles For Kids In Need program," said Roger Frizzell, American's Vice President - Corporate Communications. "The program is a terrific way to put unused AAdvantage miles to a very worthwhile purpose, and we are grateful to our customers who contribute and make the world a better place for children in need."

To join CBS and American Airlines in supporting children in need, or to learn more about the American Airlines Miles For Kids In Need program, please visit AA.com/JoinUs.

About CBS Television Stations

CBS Television Stations consists of 28 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and one MyNetworkTV affiliate. Among its stations are WCBS-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis) and satellite stations KCCO-TV (Alexandria, MN) and KCCW-TV (Walker, MN), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh) and WJZ-TV (Baltimore).

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).

About the AAdvantage® Program

The AAdvantage program was the first frequent flyer program, and was established in 1981. This year marks the 30th anniversary of the AAdvantage program, which now has more than 67 million members worldwide. Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2010, AAdvantage members redeemed more than 165 billion miles to claim just fewer than 7.2 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines

American Airlines

CONTACT: Mike Nelson of CBS Television Stations, +1-818-655-2156, mjnelson@cbs.com; or Andrea Huguely of American Airlines, Fort Worth, Texas, +1-817-967-1577, mediarelations@aa.com

Web Site: http://www.aa.com

-------
Profile: intent