American Cancer Society to Premiere "Choose You" Documentary Film Produced by Hilary Swank and Partners on June 23

American Cancer Society to Premiere "Choose You" Documentary Film Produced by Hilary Swank and Partners on June 23

Emotional Story of Three Women Putting Their Personal Health First to Help Prevent Cancer Premieres on ChooseYou.com at 9:00 p.m. EDT

ATLANTA, June 22, 2011 /PRNewswire/ -- The American Cancer Society today announces that "Choose You," a new documentary film about cancer prevention developed in collaboration with Academy Award-winning Actress Hilary Swank, will premiere this Thursday, June 23 at 9 p.m. EDT/6 p.m. PDT, exclusively on ChooseYou.com and Facebook.com/ChooseYou. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Julie and Gary Auerbach of Go Go Luckey Entertainment. "Choose You," which runs about half an hour, was created to inspire women to make their own health a priority and take everyday steps to help reduce their risk of cancer.

The documentary helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness about the actions women can take to reduce their cancer risk, including eating right, exercising, avoiding tobacco, and getting recommended cancer screening tests. A new report from the American Cancer Society estimates that nearly 775,000 women will be diagnosed with cancer this year. In fact, 1 in 3 women will get cancer in her lifetime. The Choose You movement wants to help change those odds.

"Choose You" the documentary profiles three inspiring women on a journey to put their personal health first. It tells the powerful and emotional stories of why they are finally choosing themselves despite many challenges that often get in the way of a woman's personal health priorities. Through this documentary, the American Cancer Society aims to reach women across the country with the message that simple actions can help reduce their risk of cancer and help change the odds.

National presenting sponsors, SPRITE ZERO(TM) and Walgreens, are each providing additional marketing support on behalf of the Choose You movement to help raise awareness among women about the importance of cancer prevention.

Everyone is invited to participate in the premiere by visiting ChooseYou.com on Thursday, June 23 at 9 p.m. EDT/6 p.m. PDT. To receive an invitation to the online premiere, simply register at ChooseYou.com. To view the "Choose You" documentary trailer, find out more information, or to join the Choose You movement, visit ChooseYou.com.

About the American Cancer Society

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing more than $3.5 billion, we turn what we know about cancer into what we do. As a result, about 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.

About 2S Films

2S Films was launched in October 2008 by two-time Academy Award winning actress and producer Hilary Swank and producer Molly Mickler Smith. With a home base and first-look deal at Alcon Entertainment, 2S was formed to develop and produce projects featuring compelling characters and dynamic stories in a variety of genres. The company's adaptation of the best-selling book "Something Borrowed" by Emily Giffin was released on May 6, 2011. 2S Films has several other projects in active development, including film versions of the acclaimed books "French Women Don't Get Fat" by Mirielle Guiliano, "You're Not You" by Michelle Wildgen, and Karen Yampolsky's "Falling Out of Fashion," as well as a slate of other diverse projects.

About Go Go Luckey Entertainment

Go Go Luckey Entertainment is a Los Angeles-based production company specializing in reality and scripted television. Led by partners Gary and Julie Auerbach, Go Go Luckey has built a reputation as one of the leading creative houses for fresh, cutting-edge programming with a signature cinematic look and style. Fusing together Gary's pioneering, award-winning reality background with Julie's scripted-television background, the company burst onto the scene in 2004 with their breakout smash hit "Laguna Beach: The Real Orange County," creating a completely new genre of reality television. Today, the company is one of Hollywood's most sought after production houses by networks and brand marketers looking to connect with young-adult audiences in multiple genres in a compelling way.

SOURCE American Cancer Society

American Cancer Society

CONTACT: Hilary Blowers, Cone, on behalf of the American Cancer Society, +1-781-424-7489, hblowers@coneinc.com

Web Site: http://www.ChooseYou.com

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