Kings of Leon to Premiere New Video for "Back Down South" on Vevo May 31

Kings of Leon to Premiere New Video for "Back Down South" on Vevo May 31

Exclusive Behind-the-Scenes Footage Available Only on Facebook.com/Kodak From May 26 - 31

MLB Network to Feature Video Throughout Its Programming May 30 - June 6

NEW YORK, May 27, 2011 /PRNewswire/ -- RCA Records is excited to announce that the video for the new Kings of Leon single, "Back Down South," will be premiering on Vevo on May 31. The clip was shot in May an hour south of Nashville, TN, and perfectly captures the spirit of the song as an homage to the south. It was directed by Casey McGrath (Talihina Sky, Pyro) and features the band performing live outdoors in a rural setting in front of a group of lucky members of the KOL fan club as well as kids from the local community. The live footage is interspersed with vignettes depicting teenagers in the American south who all converge at an outdoor party the band is hosting. Like the song, the mood of the video is celebratory, reflective and nostalgic.

Kodak is giving Kings of Leon fans an exclusive first-look at the making-of the music video. Armed with the latest KODAK PLAYSPORT Video Cameras and KODAK EASYSHARE TOUCH Cameras, 80 fans spent sun-up to sun-down with the band -- capturing exclusive behind-the-scenes HD videos and photos to share using the KODAK Share Button, with their friends and family via Facebook and other social networks. The making-of the Kings of Leon music video documentary is exclusively available from May 26-May 31 at Facebook.com/Kodak.

MLB Network will have the exclusive network TV first look of the new video during the Emmy Award-winning MLB Tonight on Monday, May 30, and feature the video intercut with baseball highlights every day through Monday, June 6th across various MLB Network programming.

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To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.

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About MLB Network:

MLB Network is the ultimate television destination for baseball fans, featuring live games, original programming, highlights, and insights and analysis from the best in the business, including Bob Costas, Harold Reynolds, Al Leiter and Peter Gammons. MLB Network launched on January 1, 2009 as the largest launch in cable television history and is currently distributed in approximately 57 million cable, telco TV and satellite homes throughout the U.S. and Puerto Rico. For more information and to find MLB Network in your area, go to www.mlbnetwork.com.

SOURCE Kodak

Kodak

CONTACT: Ken Weinstein of Big Hassle Media, for Kings of Leon, +1-212-619-1360, Weinstein@bighassle.com; or Jacqueline Mangione of Kodak, +1-585-724-0732, Jacqueline.mangione@kodak.com; or Dotty Giordano of Ketchum, +1-646-935-4068, dotty.giordano@ketchum.com

Web Site: http://www.kodak.com

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