Khloé Kardashian Odom and NIVEA Team Up to Get Ready for Summer With the 2011 "NIVEA Good-bye Cellulite, Hello Bikini! Challenge"

Khloé Kardashian Odom and NIVEA Team Up to Get Ready for Summer With the 2011 "NIVEA Good-bye Cellulite, Hello Bikini! Challenge"

Khloé Kardashian Odom Signs Up to Take NIVEA's Four-Week Nutrition, Fitness, Style and Skincare Program to Visibly Reduce the Appearance of Cellulite this Bikini Season

WILTON, Conn., May 26, 2011 /PRNewswire/ -- Khloé Kardashian Odom (E!'s Keeping up with the Kardashians, Khloé and Lamar and Kourtney and Khloé Take Miami) is starting the summer bikini-season off right by announcing her participation in the 2011 "NIVEA Good-bye Cellulite, Hello Bikini! Challenge;" a four-week program that combines fitness, nutrition, style and skincare with NIVEA Good-bye Cellulite products. The reality starlet will use NIVEA's Good-bye Cellulite Fast Acting Serum and Advanced Good-bye Cellulite Gel-Cream to help visibly reduce the appearance of cellulite and help to increase overall bikini confidence.

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"Yes, I have cellulite--that's no secret. I'm so excited to partner with NIVEA to help me feel even sexier this summer," said Khloé. "I saw the great results that my sister Kim achieved when she took the 4-week Challenge a few years ago, so now I'm choosing to do something to increase my confidence and make my skin look smoother."

"NIVEA is honored that Khloé Kardashian Odom will be enrolling in this year's Good-bye Cellulite, Hello Bikini! Challenge," said Magnus Jonsson, Vice President, Marketing, Beiersdorf, Inc. "It's inspiring that a star like Khloé isn't afraid to share that she has cellulite, and openly tell women that it's OK to want to improve the appearance of their skin. NIVEA shares the same goals and aspires to help women everywhere feel more beautiful and confident, with the help of our unique diet and exercise program and Good-bye Cellulite products."

Khloé is also encouraging women everywhere to join her in taking the Challenge to help get bikini confident for summer. Women can register to take part in the Challenge by visiting Facebook.com/NIVEAUSA. Khloé will also be documenting her progress throughout the four-weeks via Twitter at @Khloekardashian.

About NIVEA

NIVEA is a leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com

SOURCE NIVEA

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NIVEA

CONTACT: Ashley Chapman of PMK-BNC, +1-212-373-6122, Ashley.Chapman@pmkbnc.com, for NIVEA; or Leslie Kickham of Beiersdorf, Inc, +1-203-563-5821, lkickham@bdfusa.com

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