Deluxe/EchoStar Signs Satellite Distribution Deal With Rave Cinemas

Deluxe/EchoStar Signs Satellite Distribution Deal With Rave Cinemas

Rave's 817 digital screens in 20 states to be "connected" by end of year.

HOLLYWOOD, Calif. and DALLAS, May 26, 2011 /PRNewswire/ -- Deluxe/EchoStar LLC announced today that it has signed an agreement with Dallas-based Rave Cinemas, LLC, the fifth largest exhibitor in the U.S., for satellite distribution of content to Rave's circuit of 817 digital screens in 20 states under the Rave Motion Pictures brand.

Satellite equipment installation will begin immediately and is expected to be completed by the end of the year. This new service will deliver 2D and 3D digital cinema prints in 2K and 4K formats, 2D and 3D alternative content, trailers, as well as connect to live events and other media programming. The system also accommodates closed captioning, sub-titles, and gaming. Benefits include simultaneous delivery of digital entertainment to all Rave cinemas and eliminating traditional freight costs from shipping hard drives to theaters.

Rave's state-of-the art theaters offer stadium seating, digital projection, multiple 3D capable auditoriums and plush rocker seats. Rave strives to make the theatrical experience the best way to see a film or the new and exciting alternative content programming.

Rave's CEO Rolando Rodriguez said, "We are delighted to partner with Deluxe/EchoStar on this new venture that will provide infinite possibilities for connecting our audiences to new content."

"Deluxe/EchoStar's satellite distribution network continues to expand with exhibitors, such as Rave, who recognize the value of being connected electronically," stated Rick O'Hare, Senior Vice President, Deluxe Entertainment Services Group, and General Manager, Deluxe/EchoStar LLC.

"Rave has shown leadership and growth by embracing technology in the exhibition experience, and I am delighted that we were chosen to help them link to this new state of the art satellite service," adds John Wolski, Vice President, Exhibitor Services for Deluxe.

Formed in September 2010, Deluxe/EchoStar LLC is a joint venture between Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and EchoStar Satellite Services L.L.C., a subsidiary of EchoStar Corporation (NASDAQ: SATS), building an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada.

About Deluxe/EchoStar LLC

Deluxe/EchoStar LLC is a joint venture between Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and EchoStar Satellite Services L.L.C., a subsidiary of EchoStar Corporation (NASDAQ: SATS), building an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada. Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to major Hollywood Studios and an international client base. EchoStar Satellite Services L.L.C. is a subsidiary of EchoStar Corporation (NASDAQ: SATS) and provides a reliable worldwide network available for aggregation and distribution of video, audio and data. For more information, go to www.bydeluxe.com and www.echostarsatelliteservices.com.

About Rave Cinemas, LLC

Dallas-based Rave Cinemas, LLC, the United States' fifth-largest theater exhibition chain, owns or manages 60 theaters and 905 screens located in 20 states across the country under the Rave Motion Pictures brand and has a presence in seven of the top ten Designated Market Areas. Rave has set the industry standard for customer experience and comfort. A pioneer in the adoption of digital and 3-D technologies, Rave is a leader in alternative content programming, from live sports to concerts and opera. For more information, visit www.ravemotionpictures.com .

SOURCE Deluxe/EchoStar LLC

Deluxe/EchoStar LLC

CONTACT: Cathy Main, Vice President Marketing of Deluxe Entertainment Services Group, +1-323-960-8454, cathy.main@bydeluxe.com

Web Site: http://www.ravemotionpictures.com

-------
Profile: intent