The Craftsman® Brand Hits the Road with "Picker" Frank Fritz in Search of America's Treasures and Classic Tools

The Craftsman® Brand Hits the Road with "Picker" Frank Fritz in Search of America's Treasures and Classic Tools

Popular antique collector and picker Frank Fritz will review submitted treasures on the Craftsman Facebook page and appear at select Sears Hometown Stores

HOFFMAN ESTATES, Ill., May 4, 2011 /PRNewswire/ -- The Craftsman brand has teamed up with antique Americana collector and picker, Frank Fritz, to launch Finding America's Treasures, a program which will spotlight the backyard treasures and rusty gold found in garages, workshops and attics across the country. Fans can share a photo of their treasure and a brief description of its history with Fritz at facebook.com/craftsman, and be entered to win Craftsman gift cards each week from now until Aug. 12.

"For more than 80 years, Craftsman has provided innovative tool solutions that customers trust," said Scott Freidheim, president, Kenmore, Craftsman & DieHard. "We want to celebrate our customers that share our passion for creating America's most trusted tools by giving them the opportunity to participate in Finding America's Treasures."

"Craftsman is a brand that holds a special place in history because these tools are often handed from one generation to the next," said Fritz, who routinely uses Craftsman tools when restoring his own pieces. "The Craftsman tools themselves are collectible and they're ideal for taking on almost any type of antique restoration project."

To read Fritz's weekly comments on the most interesting items and stories, visit Facebook.com/Craftsman and click on the USA Treasures application. Fans who login and upload a photo of a new item are entered to win a $100 gift card, good towards the purchase of the latest Craftsman innovations. A total of five winners will be chosen each week.(1) Visitors to the page can also comment on each other's photos and interact with Fritz and other Craftsman fans.

Finding America's Treasures will also host special events at 31 Sears Hometown Store locations across the country. At the events, fans will be encouraged to bring in items that have been hiding in their garage or attic and a local appraiser will provide a professional opinion of the item's value. Craftsman Club members can also receive a 10 percent discount off any Craftsman tool or lawn and garden purchases in-store that day. Event dates and locations include:

-- May 7: Baxter, Minn.; Clinton, Iowa; Hastings, Neb.; Sedalia, Mo.
-- May 21: Baker City, Ore.; Jackson, Wyo.; Payson, Ariz.; Red Bluff,
Calif.; Scappoose, Ore.
-- June 4: Blanco, Texas; Cleburne, Texas; Dalhart, Texas; Lakeway, Texas;
Seguin, Texas
-- June 18: Cleveland, Miss.; Lawrenceburg, Tenn.; Nevada, Mo.; Newport,
Ark.
-- July 9: Clermont, Fla.; Niceville, Fla.; Walterboro, S.C.
-- July 16: Fenton, Mich.; Hadley, Mass.; Holland, Mich.; Reedsburg, Wis.;
Shelbyville, Ind.; Washington, Mo.
-- July 23: Burnham, Pa.; Georgetown, Ohio; New Milford, Conn.;
Tappahannock, Va.

At eight of these locations, Craftsman will present a donation to the community to help bring some of America's most historic local treasures back to life.

To find a Sears Hometown Store location and event schedule, logon to Facebook.com/Craftsman and click on USA Treasures. Photos from each event will be uploaded to the site, so fans can watch as history from across the country unfolds.

To learn more about Craftsman's assortment of innovative hand tools, power tools and lawn equipment, visit www.craftsman.com, www.facebook.com/craftsman or one of the many Sears or Sears Hometown Stores nationwide. The 2011 Harris Poll EquiTrend® study, conducted online by Harris Interactive, awarded Craftsman Brand of the Year in the Power Tool category.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

About Sears Hometown Stores

Sears Hometown Stores were developed seventeen years ago to serve Sears customers in locations outside of major metropolitan cities. There are currently nearly 950 Hometown Stores throughout the United States and Puerto Rico. These stores carry all of the top home appliance brands, consumer electronics, tools and lawn and garden equipment. Sears Hometown Stores, LLC carry proprietary Sears' brands, such as Craftsman, Kenmore and DieHard, as well as a wide assortment of national brands. In addition, Sears Hometown Stores are locally owned and operated by dedicated, hard working individuals that take great pride in serving their communities and representing Sears nationwide. For more information, visit Sears Hometown Stores' website at www.searshometownstores.com.

(1) See facebook.com/craftsman for complete rules and regulations.

SOURCE Sears Holdings Corporation

Sears Holdings Corporation

CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036, Larry.Costello@searshc.com; or Molly Sheehan of Zeno Group, +1-312-545-4847, Molly.Sheehan@zenogroup.com, for Craftsman

Web Site: http://www.searshometownstores.com

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