Rentrak Expands Its Management Team with the Appointment of Chris Wilson to President of National Linear Television

Rentrak Expands Its Management Team with the Appointment of Chris Wilson to President of National Linear Television

-- Rentrak's Advanced Media & Information Division Expands Its Focus of "Video-On-Demand Everywhere" and Looks to Accelerate Its Growth with Advertisers, Agencies and TV Networks with the Creation of This New Division--

PORTLAND, Ore., Feb. 7, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the executive appointment of Chris Wilson as President of National Linear Television. Wilson will be responsible for building and maintaining key strategic relationships with national advertisers, agencies and national TV networks in the linear television marketplace.

With this appointment, Rentrak will further expand the company's leading video-on-demand (VOD) and Advanced Media & Information (AMI) business internationally and with companies that go beyond the Cable, Satellite and Telco industry. As the leader in the space, Rentrak's processing of VOD information from the equivalent of 80 million set-top devices everyday strategically positions the company to be working with the new and emerging "over the top" TV providers to move Rentrak's VOD information into the buying process of television.

Cathy Hetzel will remain as President of the AMI division continuing her focus on Rentrak's rapidly growing local TV station business with the expanded responsibilities of International TV, Mobile TV and the new providers of television services.

"I am excited to welcome Chris to Rentrak as we continue to expand our reach as the TV Database Currency in a world where advertisers, agencies and television networks are using a basket of currencies to drive the growth of their business," said Bill Livek, CEO of Rentrak. "The appointment of Chris allows Cathy to expand her role in the company and promotes our growth agenda in the industry."

Wilson joins Rentrak from LogicLab where he served as the CEO and President. A division of Merkle LLC., LogicLab focuses on delivering customer data-driven targeting of direct marketing tools to the mass media buying and planning markets.

Prior to LogicLab, Wilson was the president at both Experian Research Services as well as Simmons Market Research Bureau. Earlier in his career, Wilson held numerous senior-level positions during his tenure at Scarborough Research Company. There he played a critical role in growing the TV station subscription base and helped the company market the value of targeted television campaigns to advertisers.

About Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
---------------------------------
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com /
abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.rentrak.com

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