Hulu Announces 2011 Super Bowl XLV AdZone Winners

Hulu Announces 2011 Super Bowl XLV AdZone Winners

Volkswagen and Bridgestone Ads Scored Major Points on Hulu

LOS ANGELES, Feb. 7, 2011 /PRNewswire/ --

Only hours after the Packers were crowned Super Bowl XLV
champions, Hulu users have determined the Super Bowl ad
winners as well. Votes have been cast across the 69 Super
WHAT Bowl ads on Hulu's AdZone. (www.hulu.com/adzone)

The "most liked" category was led by Volkswagen's "The
Force," narrowly edging out Bridgestone's "Carma." But this
was a very close race: Voters in the South and East
preferred Bridgestone, while the voters in the West and
HIGHLIGHTS Midwest cast more votes for VW.

Dorito's "Pug Attack" and Bud Light's "Hack Job" were two of
the most viewed ads on Hulu's AdZone, and "Chrysler:
Imported From Detroit" made the Top 5 "Most Liked" list in
the Midwest.

RESULTS

Overall Most Liked Ads

1. Volkswagen: The Force
2. Bridgestone: Carma
3. Volkswagen: Black Beetle

Most Viewed Ads

1. Doritos: Pug Attack
2. Volkswagen: The Force
3. Bud Light: Hack Job

Overall Most Liked Ads by Women

1. Volkswagen: The Force
2. Bridgestone: Carma
3. NFL: Super Bowl Celebration

Overall Most Liked Ads by Men

1. Bridgestone: Carma
2. Volkswagen: The Force
3. Paramount: Captain America: The First Avenger

Most Polarizing by Gender

Women Strongly Favor Men Strongly Favor
--Columbia Pictures: Battle: Los
-- Chevrolet: GMME Angeles
-- Play60: Who's Next? -- Universal: Cowboys and Aliens
--Skechers: Kim Kardashian: Hello
-- Twentieth Century Fox: Rio Skechers
--Sony Ericsson Xperia PLAY: Surgeon -
-- Chevrolet: Cruze Status Extended
--Living Social: It'll Change
Your Life -- Paramount: Thor

Overall Most Disliked Ads

1. Salesforce: Chatter.com Launch: Still Doing Impossible Things
2. Salesforce: Chatter.com Launch: Do Impossible Things
3. Go Daddy: The Contract

Most Active States (Most Votes)

1. California
2. Texas
3. New York
4. Washington
5. Florida

Most Liked, by Region
West
-- Volkswagen: The Force
-- Bridgestone: Carma
-- Volkswagen: Black Beetle
-- NFL: Super Bowl Celebration
-- Doritos: House Sitting

Midwest
-- Volkswagen: The Force
-- Bridgestone: Carma
-- Chrysler: Imported From Detroit
-- Volkswagen: Black Beetle
-- NFL: Super Bowl Celebration

South
-- Bridgestone: Carma
-- Volkswagen: The Force
-- Volkswagen: Black Beetle
-- NFL: Super Bowl Celebration
-- Doritos: House Sitting
East
-- Bridgestone: Carma
-- Volkswagen: The Force
-- NFL: Super Bowl Celebration
-- Volkswagen: Black Beetle
-- Coca-Cola: Border

For more information and to watch Super Bowl 2011 ads, visit www.hulu.com/adzone.

Hulu is an online video service that offers a wide selection of
WHO premium programming, hit TV shows, clips, movies and more.
Experience the site for yourself at Hulu.com.

SOURCE Hulu

Hulu

CONTACT: Victoria Yarnish of Bender/Helper Impact, +1-310-694-3132, victoria_yarnish@bhimpact.com, for Hulu

Web Site: http://www.hulu.com

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