Baby Broadcast Britain Booming but We're Past it by Three

Baby Broadcast Britain Booming but We're Past it by Three

LONDON, November 11, 2010/PRNewswire/ --

- 0-12 Months Premium Age of Video Fame

Forget Warhol's 15 minutes of fame in later life. Research launched today
and commissioned by Flip Video , suggests that today's children are at their
most 'famous' in their first year of life. According to the research, mums of
children under the age of one are shooting and sharing more video than at any
other time in their child's life.

Gareth Jones, head of European sales for Flip Video at Cisco,
comments; "It is great that new mums are capturing and sharing their
childrens' first year so avidly but we'd like to see this continue through
every stage of life. There are pivotal moments in every stage of life that we
should be shooting and sharing. Mums make a great start in doing this when
babies are born but we want to see Baby Broadcasters continue to chart all
the fun everyday moments in their childrens' lives and keep as a wonderful
memory for kids and their own family when they grow up."

The research surveyed 1,800 UK mums about what and how they capture and
share family memories, identifying three clear 'fame' phases in a child's
development:

- Baby Broadcasters

- 44% of mums said they videoed their children most often from 0 to
12 months old

- Toddler Trailers

- 25% of all mums questioned are Toddler Trailers claiming to film
the most footage when their children are between 13-24 months old

- School Screeners

- 12% of mums questioned fall into the School Screeners category
Claiming they filmed the most footage of their children between
the ages of 3-10 years

Mums of children under one are leading the way in capturing
and sharing memories of their children in what's been termed "Baby Broadcast
Britain". This is probably due to the excitement of a young baby and the
speed at which they develop. With 10% of Baby Broadcasters capturing between
30 and 60 minutes of footage per month, it could mean that 79,000 babies born
in 2009 could now have the equivalent of six week's worth of Eastenders
episodes to their name!

Charlotte Pearl, creative director of Pink Lining changing bags,
comments; "Mums are naturally exceptionally proud of their new arrivals. It
used to be that to capture every moment of your baby's development you'd have
to carry around a huge camcorder - it just wasn't practical. Baby Broadcast
Britain has taken a real hold - with our customers reporting back that our
changing bag pockets are the perfect size for popping in tiny video devices,
such as their Flip Video cameras. They are packing them alongside their
nappies, wipes and other baby essentials and then heading out for the day
knowing that they've got all the bases covered."

This trend of baby broadcasting is also fuelled by mums in
this category's increased use of social media and the Internet to communicate
with family and friends. The research shows that while 52% of Baby
Broadcasters share videos with family and friends via social networks and
email, this figure declines through the other two phases, with only 48% of
those creating toddler trailers (13-24 months) doing this. This further
declines to a third (33%), of mums with children over the age of three.

Notes to Editor:

The survey of 1,800 UK mums (with children under 10 years old),
was conducted by OnePoll in October 2010.

Further Information:

- Flip Video Website: http://www.theflip.com

Source: Flip Video

For imagery of mums and baby please contact: Press Contacts: Paula Figgett, Kaizo, +44-20-3176-4710, flipvideo@kaizo.net .

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