Glide Into the 2010 Holiday Season with Actress Vanessa Marcil Giovinazzo and Oral-B® Glide(TM) Floss

Glide Into the 2010 Holiday Season with Actress Vanessa Marcil Giovinazzo and Oral-B® Glide(TM) Floss

Oral-B Kicks Off "Glide Into The Holidays" Program Benefiting Operation Smile

NEW YORK, Nov. 11, 2010 /PRNewswire/ --To help make the holiday season easier, Oral-B Glide along with "General Hospital" star Vanessa Marcil Giovinazzo, today will kick off the "Glide Into The Holidays" program benefitting Operation Smile, with a free skate day at New York City's Wollman Rink in Central Park. At the event, families are invited to Glide on the ice to raise money for Operation Smile, an international children's medical charity that provides free surgeries to repair cleft lips, cleft palates and other facial deformities for children around the globe.

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Oral-B Glide, formerly Crest Glide, is the # 1 dentist-recommended floss with a patented ultra-thin, silky smooth and shred resistant fiber. Glide slides easier in tight spaces compared to the leading floss, helping consumers stick to their oral health routines and enjoy all of the food and festivities of the holidays. Flossing helps to remove plaque, which can lead to gingivitis or even a more serious form of gum disease, if not treated.

"Being a working mom, I'm always looking for ways to make my day a bit easier, especially during the holidays. Between the shopping, family activities, and the normal buzz of the season, it can be challenging to find the time to do everything I need to keep myself healthy," explains Vanessa. "That is why I love using Oral-B Glide - it slides easier in tight spaces compared to the leading floss to remove plaque. It's easy to use and I know it is helping to keep my smile healthy, so my oral health is one less thing I have to worry about!"

To grant holiday wishes to kids globally with cleft lips, cleft palates and other facial deformities, Oral-B Glide will make a $1 donation to Operation Smile for every pledge made at the event. Globally, the need for cleft care is urgent. Every three minutes, it is estimated a child is born with a cleft, and many of these children cannot eat properly, speak, or smile.

Additionally, Oral-B Glide and Vanessa hope to inspire others to stick to their oral care routine this holiday season by pledging to switch to Glide online through Facebook and Twitter. For every person who tweets or posts on Oral-B's Facebook wall with the hashtag #Switch2Glide through February 28, 2011, Oral-B Glide will make a $1 donation to Operation Smile with a guaranteed donation of $10,000 over the course of the entire campaign.

Consumers can enjoy Glide floss in five different varieties:

-- Glide Pro-Health Clinical Protection Floss: Protects against gingivitis,
cavities, and bad breath as part of a complete dental program.
-- Glide Pro-Health Deep Clean Floss: Uniquely formulated with special
cooling sensates that add a blast of minty freshness between teeth that
continues even after flossing to help signal a clean feeling.
-- Glide Pro-Health Comfort Plus Floss: Combines comfort with cleaning
power to effectively remove plaque between teeth and just below the
gumline.
-- Glide Whitening Plus Scope Flavor Floss: The first floss in the Glide
family coated with special silica and infused with Scope flavor designed
to help prevent surface stains in between teeth and deliver a burst of
clean refreshment.
-- Glide Pro-Health for Sensitive Gums Floss: Silky smooth texture slides
easily between teeth. This extra soft fiber gently massages gums.

Oral-B Glide Floss is available for the suggested retail price of $3.49-$3.99. For more information on Oral-B Glide visit www.glidefloss.com.

ABOUT ORAL-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

ABOUT PROCTER & GAMBLE

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

ABOUT OPERATION SMILE

Founded in 1982 and headquartered in Norfolk, Virginia, Operation Smile is a worldwide children's medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile volunteers have treated more than 150,000 children born with cleft lips, cleft palates and other facial deformities and the organization has a presence in more than 60 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and donates crucial equipment to lay the groundwork for long-term self-sufficiency. For more information, please visit www.operationsmile.org.

ABOUT WOLLMAN RINK:

Wollman Rink is operated by the Trump Organization. For detailed information about all activities, including session times and rates, please go to www.wollmanskatingrink.com.

SOURCE P&G

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P&G

CONTACT: Elyzabeth Massucci, +1-212-468-3157, elyzabeth.massucci@mslgroup.com

Web Site: http://www.operationsmile.org

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