MTV Adds to Already Star-Studded Lineup for the 2010 MTV EMAs, With Shakira and Plan B Set to Perform

MTV Adds to Already Star-Studded Lineup for the 2010 MTV EMAs, With Shakira and Plan B Set to Perform

JERSEY SHORE SUPERSTAR PAULY D, EMILY OSMENT, THE DUDESONS AND JOHNNY KNOXVILLE TO PRESENT

THE 2010 MTV EMAs PREMIERE ON MTV2 AT 9:00 PM ET/PT SUNDAY, NOVEMBER 7TH

NEW YORK, Oct. 11 /PRNewswire/ -- MTV today announced that global superstar Shakira and breakthrough uber-talent Plan B will perform at the 2010 MTV EMAs. Shakira and Plan B join a star-studded list of previously announced performers including Katy Perry, Ke$ha, Kid Rock, Kings of Leon and Linkin Park. It was also announced today that MTV's Jersey Shore superstar Pauly D, starlet-in-the-making Emily Osment, extreme pranksters The Dudesons and Jackass jokester Johnny Knoxville will all take to the stage in Madrid to present awards. MTV will announce additional performers and presenters at a later date.

Hosted by Eva Longoria, the 2010 MTV EMAs will broadcast live from Madrid on MTV platforms across the globe from Sunday, November 7th, 2010, 21:00 CET. In the U.S., the two-hour show will premiere on MTV2 at 9:00 PM ET/PT Sunday, November 7th, and a one-hour special highlighting the 2010 EMAs performances will air on MTV at 9:00PM ET/PT Friday, November 12th. The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell. In the U.S., this year's show is also sponsored by AT&T and Taco Bell®.

"This will be my first time in Spain and at the MTV awards," said Plan B. "Nothing reminds me more of how far I've come in the last six months than opportunities like this."

To vote for your favorite EMA artists, please go to www.mtvema.com.

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Visit: www.mtvema.com/press for exclusive artwork, press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony, celebrate the best in music, youth culture and entertainment. The annual event, now in its 17th year, broadcasts on MTV entertainment platforms around the world reaching more than 600 million households. The show is hosted in a different city each year, taking the culture and ethos of each destination to a world-wide audience. Renowned for attracting global A-list talent from across the music and entertainment spectrum, the MTV EMAs draws nominees, performers and presenters from every corner of the world, delivering groundbreaking and unforgettable performances - from the first ever holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's 'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at www.mtvema.com. Voting closes Monday 18th October and the winner from each region will enter the shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World Stage Performance will be announced online at www.mtvema.com during the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as producer, Raffaele Sangiovanni as executive in charge of production, line producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV Italia S.r.l - 360 degree Playmaker Production for MTV NETWORKS EUROPE" © MTV NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks' brands are seen globally in 645 million households in 161 territories and 34 languages via 165 locally programmed and operated TV channels and more than 500 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, licensing & merchandising and feature films. MTV Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of small automobiles and the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today employs about 51,500 people around the world and has business activities in 196 countries and regions and production bases in 23 different countries and regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*) operating income. Its global sales reached 2.35 million automobiles and 3.02 million motorcycles and ATV. With its three lines of business - automobiles, motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!" that stands for the brand values "excitement", "straightforward", "value", "sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc.:

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit www.calvinklein.com.

About Dell:

Dell Inc. (Nasdaq: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value. For more information, visit www.dell.com.

SOURCE MTV International

MTV International

CONTACT: Kate Laverge, MTVNI (UK), +44(0)207-284-6144, kate.laverge@mtvne.com, or Bernadette Simpao, MTVNI (NYC), +1-212-654-4311, bernadette.simpao@mtvstaff.com

Web Site: http://www.mtvema.com

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