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Tuesday, September 14, 2010

SureWest Enhances Library of Free Self-Help Video Tutorials With Instructions on Calibrating Your TV

SureWest Enhances Library of Free Self-Help Video Tutorials With Instructions on Calibrating Your TV

A First-of-its-Kind Free Offering Among Video Providers, SureWest's HD and SD Calibration Videos Join Existing Library of Over 30 Support Videos

ROSEVILLE, Calif., Sept. 14 /PRNewswire/ -- SureWest Communications (NASDAQ:SURW) today announced the release of free HD and SD TV calibration videos to its Advanced Digital TV On Demand video library. These step-by-step tutorials enable customers to modify their TV settings for optimum viewing experience. SureWest now has a collection of over 30 support videos for its phone, Internet and Digital TV services, making it easier and more efficient for customers to resolve setup and service questions.

(Logo: http://photos.prnewswire.com/prnh/20050908/SFSUREWESTLOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20050908/SFSUREWESTLOGO)

SureWest's library of self-help videos are found both online at www.surewest.com/support and from the "Help" tab in the On Demand video library. The calibration videos are only available in the On Demand library to ensure customers view the videos on the television being calibrated. View online examples of the videos here: HD calibration and SD calibration.

The HD and SD calibration videos walk customers through settings such as brightness, contrast, sharpness, color and tint. Using on-screen test patterns and guided instructions, customers are able to quickly and easily adjust the settings on their TV to optimize their picture.

"We believe SureWest to be the first U.S. video service provider to offer its customers a free television calibration tutorial," said Peter Drozdoff, vice president of marketing for SureWest. "Factory settings on TVs are typically set to stand out on show room floors, but are rarely ideal for home viewing. These calibration videos walk customers through the calibration process to ensure they are experiencing the full potential of our Advanced Digital TV service.

"Providing value-added services like these videos is another way SureWest is delivering on our promise of a superior customer experience. Our entire collection of step-by-step videos gives us the unique ability to 'show' our customers how to use our services and equipment, rather than just 'tell' them."

Existing video topics include DVR Setup and Care, DVR Operation, Video on Demand, TV and Internet Troubleshooting, and Digital Phone Features. The company continues to expand and evolve its library of support videos as new products and services are released.

About SureWest.

SureWest Communications (www.surewest.com) is one of the nation's leading integrated communications providers and is the bandwidth leader in the markets it serves. Headquartered in Northern California for more than 95 years, the company expanded into the Kansas City region in February 2008 with the acquisition of Everest Broadband, Inc. and offers bundled residential and commercial services that include IP-based digital and high-definition television, high-speed Internet, Voice over IP, and local and long distance telephone. SureWest was the nation's first provider to launch residential HDTV over an IP network and offers one of the nation's fastest symmetrical Internet services with speeds of up to 50 Mbps in each direction on its fiber-to-the-home network.

Contacts:
Ron Rogers
SureWest, Director of Corporate Communications
916-746-3123
r.rogers@surewest.com

Anne Chacon
SureWest, Manager of Corporate Communications
916-786-1235
a.chacon@surewest.com

Photo: http://www.newscom.com/cgi-bin/prnh/20050908/SFSUREWESTLOGO
AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20050908/SFSUREWESTLOGO
PRN Photo Desk photodesk@prnewswire.com
Source: SureWest Communications

CONTACT: Ron Rogers, Director of Corporate Communications,
+1-916-746-3123, r.rogers@surewest.com, or Anne Chacon, Manager of Corporate
Communications, +1-916-786-1235, a.chacon@surewest.com, both of SureWest
Communications

Web Site: http://www.surewest.com/


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