/C O R R E C T I O N -- General Sentiment/

/C O R R E C T I O N -- General Sentiment/

In the news release, Mad Men, Family Guy Top Shows for Online Audience Involvement and Commitment, issued 14-Sep-2010 by General Sentiment over PR Newswire, we are advised by the company that the first paragraph, first sentence, should read "AMC hit show Mad Men was the top show in General Sentiment and Q Scores' inaugural Prime-Time Television Audience Evaluation Report (TVAER)" rather than "A&E hit show Mad Men" as originally issued inadvertently. The complete, corrected release follows:

Mad Men, Family Guy Top Shows for Online Audience Involvement and Commitment

General Sentiment and Q Scores Launch Revolutionary New Prime-Time Audience Evaluation Reports

CHARLOTTE, N.C., Sept. 14 /PRNewswire/ -- AMC hit show Mad Men was the top show in General Sentiment and Q Scores' inaugural Prime-Time Television Audience Evaluation Report (TVAER). Mad Men narrowly beat out Family Guy, broadcast television's top show during the week of September 6 - 12. Overall, broadcast television dominated, with 12 of the 13 highest ranked shows in the Prime-Time TVAER.

The Prime-Time TVAER is a collaborative effort from media measurement technology firm, General Sentiment, and consumer appeal specialists, Q Scores. It combines data from General Sentiment's Involvement Index, which measures the online discussion/word-of-mouth generated by prime-time TV shows, with Q Scores' Emotional Bonding Q, which determines a program's ability to hold onto its most important viewers over time. With weekly updates of the GS Involvement Index and most recent bi-weekly/monthly EBQ Scores for Broadcast and bi-monthly EBQ Scores for Cable, shows are ranked across a variety of categories, including the top 20 shows by key demographics, nightly rankings and time period winners to provide comprehensive, up-to-date market intelligence.

The top five broadcast and cable shows for September 6 - 12 in General Sentiment's Involvement Index (which ranks shows using a logarithmic scale similar to the Richter Scale) were:

Involvement Top Cable Involvement
Top Broadcast Shows Index Score Shows Index Score
------------------- ----------- --------- -----------
Family Guy 7.3 Mad Men 7.5
---------- --- ------- ---
Gossip Girl 7.1 Entourage 6.5
------------------- --- --------- ---
The Office 7.1 Leverage 6.2
---------- --- -------- ---
Simpsons 6.9 Obsessed 6.1
-------- --- -------- ---
Dancing With The Stars 6.9 Futurama 6.1
---------------------- --- -------- ---
* Average for Prime-Time Broadcast shows was 4.4, average for
Cable Broadcasts was 3.1

"Since Mad Men's Season Four premiere in late July, the response online has been tremendous every week," said George Zoeckler, General Sentiment senior analyst. "Audiences connect and discuss Mad Men online like no other show on television today, but it will be interesting to see what happens when the broadcast shows premiere next week. I've been especially surprised by the strong response to CW's Nikita; it's generating a remarkable amount of discussion for a new show and has a real chance to be a breakout hit this fall."

For more information about the Prime-Time TVAER or to purchase a copy for your business, please email TV@generalsentiment.com or call (802) 321 0361.

About The Q Scores Company

Since 1963, Marketing Evaluations' Q Scores have provided clients with data to aid in their marketing, advertising, licensing, and media efforts. Q Scores are the industry standard for measuring familiarity and appeal of performers, broadcast and cable programs, sports and sports personalities, company and brand names, characters, as well as deceased performers. Based on its "one of my favorites" concept, Q Scores actually summarize the various perceptions and feelings that consumers have, into a single, but revealing, "likeability" measurement. Currently, there are eight Q Score services, including Performer Q, TVQ, Cable Q, Cartoon Q, Sports Q, Brand Attachment Q Product Q, Kids Product Q, and Dead Q. For more information, contact us or visit www.qscores.com.

About General Sentiment

General Sentiment is a technology company that produces comprehensive research products to help marketing, sales and communications executives evaluate their brand perception and performance in the media. The underlying technology platform is built on 'natural language processing' and sentiment analysis software developed over the course of six years of research at Stony Brook University. The company offers clients custom reporting services as well as an online Media Measurement Dashboard, allowing corporate executives the ability to comprehensively understand their brand perception and measure the effectiveness of marketing efforts. For more information about General Sentiment, go to www.generalsentiment.com.

Source: General Sentiment

CONTACT: Greg Artzt, CEO, General Sentiment, +1-802-321-0361,
contact@generalsentiment.com; or Caryn Portnoy, Principal, Caryn Portnoy
Public Relations, +1-516-996-3831, cp@carynportnoypr.com

Web Site: http://www.generalsentiment.com/

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