Borders® Teams with PBS KIDS® to Promote Science Literacy Among Preschoolers

Borders® Teams with PBS KIDS® to Promote Science Literacy Among Preschoolers

Borders stores nationwide to host 'Seuss-ical' Celebrations Sept. 18

ANN ARBOR, Mich., Sept. 14 /PRNewswire/ -- Borders and PBS KIDS are teaming up to promote science learning among preschoolers. Borders is leveraging its position as a trusted destination for kids entertainment and education to create awareness among customers of the PBS KIDS series "The Cat in the Hat Knows A Lot About That" with an in-store "Seuss-ical" celebration Saturday, Sept. 18, exclusive online content and more. Airing now on PBS stations across the U.S., the stories guide characters on adventures where they make natural-science discoveries, from how bees make honey to why owls sleep during the day. The program is based on the acclaimed "The Cat in the Hat Learning Library" series, which engages preschoolers in the process of scientific exploration and discovery through classic Seussian rhyme and illustrations.

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Borders will offer the series on DVD as it becomes available and right now is offering in-store and online at Borders.com the first segment -- "The Cat in the Hat Knows a Lot About That!: Wings and Things." The company has also created a special Web page at http://www.bordersmedia.com/backlot/catinthehat.asp, where kids and their families can enjoy a special greeting from award-winning actor Martin Short, who voices the stories, as well as behind-the-scenes footage of the making of the PBS KIDS series.

Seuss-ical Celebrations

On Sept. 18 at 11 a.m., Borders superstores nationwide will welcome kids to a free celebration of all things Dr. Seuss. Kids can enjoy a variety of activities including Cat in the Hat storytime, games and songs and a craft project. The Cat himself will make a special appearance at stores in the following cities: Orland Park, Ill.; Fairfax, Va.; Allen, Texas; San Francisco (Stonestown Galleria store); and Northridge, Calif. To locate a store that's hosting a Seuss-ical celebration, visit Borders.com and click on the Store Finder tab. Events and activities may vary by store.

About PBS KIDS

PBS KIDS, for preschoolers, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. PBS is a nonprofit media enterprise owned and operated by the nation's nearly 360 public television stations, serving more than 124 million people on-air and online each month. For more information on specific shows supporting literacy, science, math and more, visit PBS.org/pressroom or follow PBS KIDS at twitter.com/pbskids and facebook.com/pbskids.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE:BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

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Source: Borders

CONTACT: Mary Davis, Borders Group, Inc., +1-734-477-1374

Web Site: http:www.borders.com

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