Nokia Sharpens Focus to Connect Next Billion to the Internet
Nokia Sharpens Focus to Connect Next Billion to the Internet
LONDON, September 15, 2010/PRNewswire-FirstCall/ -- Nokia (NYSE:NOK) today unveiled a strategy to connect the "next billion"
people to the Internet by leveraging its unique capability to provide
emerging markets with powerful yet affordable mobile phones and locally
relevant Ovi services. Nokia's vision of "Connecting People" beyond telephony
was a highlight at the final day of the annual Nokia World event, and
complemented yesterday's rollout of a powerful new family of smartphones and
updated Ovi services. To demonstrate its commitment to emerging markets,
Nokia also updated a portfolio of feature-rich mobile phones and underscored
Internet services that cater to a world in which four out of five people are
within reach of a cellular signal.
Mary McDowell, Nokia's Executive Vice President for Mobile Phones, said
in her keynote the company is ideally placed to capture much of the projected
growth in the global marketplace and that the company intends to maintain its
leadership in voice and data for the masses.
"More people will join the information age using a mobile phone than a
PC," McDowell said. "With approximately 80 percent of the world's population
in reach of a cell tower, it is the mobile phone that will offer the first
PC-like experience for many of the next billion people who will come online."
She added that Nokia will leverage its local knowledge of consumers,
distribution strength and scale to innovate and deliver what consumers deem
is valuable at prices they can afford.
Innovation and portfolio renewal
Following the recent launch of the Nokia X3 Touch and Type, Nokia
unveiled its second touch and type phone: the Nokia C3 Touch and Type, which
combines of a touch screen and traditional phone keypad. An affordable design
classic, this Series 40 phone also features a full stainless steel chassis,
3G, WLAN, a 5 megapixel camera with flash, a music player, FM radio and it
supports up to a 32GB memory card. The phone has fast access to messaging and
email plus applications and games from the Ovi Store. Priced at approximately
EUR 145, excluding taxes and subsidies, it is expected to be available in Q4
of this year.
McDowell also emphasized that in addition to well-made, well-priced
devices, consumers everywhere crave apps that deliver globally and locally
relevant content. And they want it quickly, easily and affordably.
"New kinds of services and powerful software typically associated with
smartphones are becoming more important in the traditional mobile phone
space," she explained. "We are rolling-out targeted services to meet consumer
demand for connectivity, access to information and affordability."
Responding to a higher consumer demand for information and services
Nokia is responding to higher demand on a number of fronts delivering to the
needs of people in growth markets, including the integration of Ovi services.
In addition, Nokia provides wide-scale business opportunities for third-party
Series 40 developers.
Ovi Mail
Ovi Mail has attracted more than 14 million email activations, the large
majority of which are new users coming from emerging markets. In the last six
months alone, 60 percent of new Ovi Mail accounts are from Southeast Asia
Pacific and Africa, and more than 77 percent of people in the Middle East and
Africa are now signing-up for Ovi Mail on their Nokia mobile phone instead of
a PC. In addition, more than 80 percent of Ovi Mail consumers globally are
accessing their mailboxes from their mobile device.
Ovi Browser in Beta
Through its recent acquisition of Novarra, Nokia brings new browser
technology and the power of cloud services to Series 40, enabling more
Internet users in emerging markets to get more out of what the Web has to
offer. Ovi Browser is now in beta release and makes Series 40 browsing
faster, more affordable, easier to use, and more personalized.
Ovi Music
A hyper local approach to music services has seen Nokia become the single
largest source of digital music revenue in markets including Brazil, Mexico
and India, when Nokia digital billings for 2009 are compared against IFPI
(International Federation of the Phonographic Industry) estimates. With music
services live across 38 markets, Nokia now offers the most globally scaled
digital music footprint.
Ovi Store on Series 40
With hundreds of millions of Series 40 devices in use today, Ovi Store
provides easy discovery and access to apps as well as high-volume business
opportunities for developers. With Series 40 as the world's largest mobile
platform, Nokia believes there is plenty of opportunity for third parties to
develop locally relevant apps and achieve volumes. Nokia recently extended
its reach launching a fully commercial Ovi Store in China.
Enabling emerging market consumers' journey into services
Ovi Life Tools and Nokia Money are among the best examples of catering to the
needs of emerging markets. They are positively impacting consumers' lives by
providing access to the Internet for education, entertainment, health,
business improvement and self improvement.
Today Ovi Life Tools is available in India, Indonesia and China, and now
has more than 4.7 million users.
Nokia Money aims to offer consumers with a mobile phone access to basic
financial services. Together with YES BANK and Obopay, Nokia's pilot in Pune,
India, called Mobile Money Services by YES BANK, - has moved to full
commercialization. The next step for an India-wide rollout is the city of
Chandigarh.
Please visit http://www.nokia.com/press for press materials, including
photos and product information. For more information on Nokia World 2010,
please visit: http://events.nokia.com/nokiaworld.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.3 billion people connect to one
another with a Nokia device - from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.
Source: Nokia Corporation
Media Enquiries: Nokia, Communications, Tel. +358-7180-34900, Email: press.services@nokia.com
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