Morgans Hotel Group Announces Its Partnership With RCRD LBL and Downtown Records

Morgans Hotel Group Announces Its Partnership With RCRD LBL and Downtown Records

Enhancing guest experiences yet again, this time with innovative music content

NEW YORK, Sept. 24 /PRNewswire/ -- -- Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG"), the original boutique hotel company, announces its plans to provide guests with dynamic musical content curated exclusive for its properties by RCRD LBL, the premiere online destination for free downloads from the hottest marquee and emergent artists.

In keeping with Morgans Hotel Group's commitment to creating engaging, bespoke experiences for its guests, the boutique hotel innovator is now collaborating with RCRD LBL to create unique, twenty-song playlists specific to the individual personalities of each of its properties. These playlists, currently available for Ames, Delano, Royalton and Mondrian, can be found on Morgans Hotel Group's groundbreaking Tumblr, its website and on its new in-room iPads at Royalton. Playlists are comprised of new songs by cutting-edge artists and are refreshed by RCRD LBL with new content every three months. Some of the artists featured include Free Energy, Memory Tapes, Best Coast, Wavves, The Drums and many other new talents.

"Music has always been an important part of the experience at our hotels, from the carefully selected playlists in the background in each of our lobbies and the underwater music at Delano's 'Water Salon', to the exciting performances we have featured in our hotels through programs such as Sanderson Predicts in London and our new Mondrian sessions in Los Angeles," said Kim Walker, Senior Vice President and Creative Director for Morgans Hotel Group. "Delivering custom musical content unique to each of our hotels and making it available on a complimentary basis to our guests, through multiple online channels, is the next step in keeping our amenities fresh and our guests excited to see what's next from Morgans Hotel Group."

Morgans Hotel Group has a tradition of collaborating with up-and-coming musical artists through live performances at its hotels that in the past have featured now famous musicians such as Janelle Monae, Florence and the Machine and many others. This new amenity takes the company's commitment to music and creating new experiences to the next level, allowing guests to download custom playlists for free, and even share them with friends.

The next feature that will be available exclusively through Morgans Hotel Group's partnership with Downtown Records will be a free, downloadable song that will be delivered to guests via email with their reservation confirmation. A Morgans Hotel Group guest will soon be able to preview the hotel they are visiting through a musical representation of that hotel's unique personality. For example, if you are heading to Mondrian in LA, Florence and the Machine's "You Got The Love" will give you a creative glimpse at the youthful free spirit that is the iconic Mondrian. This exciting new partnership provides Morgans Hotel Group's guests with yet another exclusive amenity and another way to extend their hotel experience, even after they check out.

About Morgans Hotel Group

Morgans Hotel Group Co. (Nasdaq: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector. Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles and South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico. Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York and Palm Springs, California. For more information please visit www.morganshotelgroup.com.

Forward-Looking and Cautionary Statements

This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to, among other things, the operating performance of our investments and financing needs and prediction of certain future other events. Forward-looking statements are generally identifiable by use of forward-looking terminology such as "may," "expect," "anticipate," "estimate" "believe," "project," or other similar words or expressions. These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause our actual results or other future events to differ materially from those expressed in any forward-looking statement. Important risks and factors that could cause our actual results to differ materially from those expressed in any forward-looking statements include, but are not limited to economic, business, competitive market and regulatory conditions such as: a sustained downturn in economic and market conditions, particularly levels of spending in the business, travel and leisure industries; continued tightness in the global credit markets; general volatility of the capital markets and our ability to access the capital markets; our ability to refinance our current outstanding debt and to repay outstanding debt as such debt matures; our ability to protect the value of our name, image and brands and our intellectual property; risks related to natural disasters, such as earthquakes, volcanoes and hurricanes; hostilities, including future terrorist attacks, or fear of hostilities that affect travel; and other risk factors discussed in MHG's Annual Report on Form 10-K for the fiscal year ended December 31, 2009, and other documents filed by MHG with the Securities and Exchange Commission from time to time. All forward-looking statements in this press release are made as of the date hereof, based upon information known to management as of the date hereof, and MHG assumes no obligations to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.

SOURCE Morgans Hotel Group Co.

Morgans Hotel Group Co.

CONTACT: Jennifer Foley, Vice President of Public Relations, Morgans Hotel Group, +1-212-277-4166, jennifer.foley@morganshotelgroup.com

Web Site: http://www.morganshotelgroup.com

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